Nowadays, video is totally important to get folks to find your enterprise and their subsequent must-have product.
I’ve discovered a few of my favourite companies and merchandise from movies that I noticed scrolling on Instagram or Tiktok. #Tiktokmademebuyit isn’t any joke.
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In response to Wyzowl, 89% of companies use video as a advertising and marketing software, and 73% of entrepreneurs consider that movies between 30 seconds to 2 minutes — the candy spot for Tiktoks, Shorts, and Reels — are the simplest in reaching audiences.
Whether or not you’re a seasoned professional at stopping people mid-scroll, otherwise you’re simply getting began (critically, simply begin posting!), I’ve gathered 16 social media video examples throughout 4 of the most well-liked platforms which are certain to offer you some concepts. Many of those don’t want a flowery digital camera or an enormous manufacturing finances.
And whenever you‘re able to create your personal, take a look at HubSpot’s free AI-powered video maker, Clip Creator, which may convert textual content into scroll-stopping movies.
Let’s dive in.
Desk of Contents
4 Instagram Reels Examples
1. Dawn Ceramics
Instagram is a good place for artists to indicate their work. Riley O’Neil is the potter behind Dawn Ceramics. In his reels, he talks by way of his course of of creating the items that find yourself in his store.
There’s one thing therapeutic about watching artists create their work. It’s inspiring and motivating to see how a lot love and care folks pour into their creations.
What I like: You may see how he masterfully shapes the mounds of clay into stunning items of pottery, and it’s so satisfying watching the clay get taller and taller, after which seeing the colourful clay present by way of.
2. Patagonia
Patagonia is understood for valuing environmental sustainability. On this reel, they clarify why they may now not use supplies with PFAS, a category of molecules that’s utilized in making supplies water repellant.
As a shopper, I recognize it when corporations share what they worth and the way these values information their enterprise. To do that, you can present the place you supply your uncooked supplies, present a manufacturing unit tour, or introduce your companions.
What I like: They managed to clarify a sophisticated subject (PFAS) and their the reason why they’re now not utilizing it rapidly.
3. Blended
Blended is a Brooklyn-based clothes firm based by Japanese-Iranian-American designer Nasrin. This video is a behind-the-scenes have a look at the shoot for his or her Spring 2025 assortment. The vibe is gentle, enjoyable, and informal, which says lots in regards to the model.
Not solely does this reel give a preview of the upcoming assortment, however seeing the fashions have enjoyable within the garments additionally sends the message that the garments are snug and simple to put on.
What I like: I completely love behind-the-scenes footage, particularly when persons are having fun with what they do.
4. Brevite
Brevite is an organization that makes colourful digital camera baggage. On this reel, one of many founders talks about an issue that he saved operating into whereas doing product analysis — that every one digital camera straps have been black. He then asks their followers to counsel the colours that they wish to see.
On the time of writing, this reel obtained over 80K views and over 300 feedback from folks not solely suggesting colours, but additionally sharing why they love a easy black strap.
My takeaway from this social media video instance is that should you’re caught in a rut, don’t be afraid to succeed in out to your prospects on social media and ask them what they wish to see.
What I like: I like how they paced this video. They hooked me with “the issue,” after which roped me in to counsel an answer. As a buyer, I’m at all times completely satisfied to chime in.
4 TikTok Video Examples
1. Golloria
Golloria George is a well-respected magnificence influencer who tackles inclusivity (or the dearth thereof) within the make-up business by testing merchandise to see in the event that they’re appropriate for girls with darkish pores and skin tones like her.
On this video, she’s selling a blush product that she co-created with Rhode, a make-up model based by Hailey Beiber.
Some historical past: In September 2024, Golloria reviewed Rhode’s newly launched blush line, Pocket Blush. She discovered that the blushes she examined left an ashy solid on her pores and skin.
In a shocking twist, Beiber took this as a chance to enhance Pocket Blush shades and invited Golloria to assist them develop shades that work higher for black folks and make the product extra inclusive.
Manufacturers, take notice. Don’t be afraid to have interaction with dangerous opinions.
What I like: As an alternative of ignoring Golloria’s overview, they embraced the criticism, took accountability and created a partnership. Consequently, they created a extra inclusive product line and expanded their buyer base. I name {that a} win.
2. Duolingo
Adore it or hate it, the saga of Duo’s dying and obvious resurrection gripped the web. I keep in mind being in shock once I heard that Duolingo was killing off its mascot, Duo. On the time of writing, his “dying” by way of cybertruck had over 2 million likes and tens of hundreds of feedback.
You don’t must kill your mascot, although, to get engagement. However as DuoLingo did, you may create a narrative and inform it in a handful of posts.
What I like: Regardless that they actually killed off their mascot, the remark part was largely constructive. Many individuals shared sympathies and bragged about their streaks. Even manufacturers chimed in. A few of my favorites: Hyatt stated, “Duo was simply on trip. We’ve got the receipts,” whereas Tide Rescue stated, “Guess you do not need assistance cleansing up!”
3. Viz Media
Viz Media is an organization that publishes manga and licenses and distributes Japanese movies and anime. They’ve a weekly sequence that gives a short roundup of the newest chapters of the manga they simply launched. It‘s been successful amongst followers who could learn a number of Viz Media titles and have a tough time remembering what’s out and what’s subsequent.
What I like: For me, this can be a nice instance of a model figuring out its viewers and offering a service that their followers will get pleasure from.
4. Scrub Daddy
A few of Scrub Daddy’s hottest TikTok movies characteristic a narrator explaining new merchandise in a simple, candid approach with a sprinkle of wry humor. This video debuting its spring lineup of sponges is a good instance.
Should you made it this far, it’s possible you’ll be beginning to see that lots of these companies have a definite voice on social media. I’ve been there. However don’t fear should you don’t discover it immediately. Should you’re simply beginning out, don’t be afraid to experiment and check out totally different types to see what works for you and your model.
What I like: The video has no frills, simply the sponges and a narrator. I additionally get pleasure from that they acknowledge goofs with the narrator saying that the video isn’t centered.
4 YouTube Shorts Video Examples
1. DJI
I really like this one as a result of it’s present AND inform: Not solely does DJI present you what you may obtain utilizing their cameras and drones, however additionally they present you the way you are able to do it, too.
YouTube is my go-to platform every time I would like a fast tutorial. These behind-the-scenes appears to be like generally is a approach in your prospects to be taught new methods that they may wish to incorporate into their workflow or routine.
What I like: This video reveals each the method and the tip lead to one smooth video. Personally, it grinds my gears if I’ve to go discover one other reel simply to see the completed product.
2. Beardbrand
Beardbrand is a males’s grooming firm that sells beard and hair care. Numerous their shorts present their proficient barbers giving males a makeover utilizing Beardbrand merchandise. The lads’s real reactions after the barbers work their scissors are so heartwarming.
What I like: When making an attempt to advertise merchandise on Shorts, contemplate bringing in consultants to stroll viewers by way of the easiest way to make use of your merchandise and have them share some suggestions and hacks. I believe this video is an ideal instance of how efficient this technique may be.
3. OG Slimes
OG Slimes is an organization that sells colourful slimes in quite a lot of textures and smells. Their movies are the proper instance of “present and do not inform.” This video charges the “scoopability” of their newest releases. Watching the inside track run by way of the slimes and listening to the slimes pucker is simply so satisfying.
What I like: I really like that the merchandise converse for themselves. The movies have interaction the senses and make you are feeling such as you’re enjoying with the product. In case your product lends itself to ASMR sensibilities, lean into that. OG Slimes’ movies get tens of hundreds of views, with some getting hundreds of thousands of views.
4. Woobles
That is touching. Woobles is an organization that sells crochet kits. Emelia, their social media “woobler,” began crocheting Milly the Million Follower snake in April 2024, including bands as they gained extra followers. The sequence began on TikTok earlier than switching over to YouTube. They lastly reached their millionth YouTube subscriber in 2025, and with Emelia including a gold tongue to match their Gold Play Button.
These movies obtained lots of engagement from subscribers. Followers cheered her on within the feedback and answered questions when Emelia requested them. Subscribers even moved with them once they switched platforms. Folks have been invested within the snake’s progress, and in flip, helped Woobles attain their objective of getting 1,000,000 subscribers. The lesson right here is to have interaction together with your neighborhood. Don’t simply submit and ghost.
What I like: I’m not the largest fan of snakes, however I’ve to confess Milly was actually cute. I cheered when she lastly obtained her tongue after over a 12 months of being made.
4 Fb Reels Video Examples
1. Good Grounds Espresso Firm
Should you’re a small enterprise, Fb is a good place to have interaction locals locally. On this reel, Good Grounds Espresso Firm, an all natural espresso store in Almont, Michigan, reveals folks what they’re supporting once they go to their espresso store. Their different reels present elements like their stay sourdough starter and naturally, their espresso beans.
I believe this video is a good instance of leverage your strengths as a small enterprise. So, contemplate letting your prospects get to know you a bit bit. Inform your story and share what you and your enterprise are all about. It’s an effective way to construct goodwill and neighborhood.
Watch the complete video right here.
What I like: I like that they’ve crafted a comfortable aesthetic for his or her reels. It’s the proper vibe for a family-owned espresso store.
2. Netflix
This video manages to seize a lot in just a few seconds. You may see the shock, awe, and pleasure on their faces watching “THAT MOMENT” from Cobra Kai.
The component of shock, when used sparingly and on the proper second, can work in drumming up pleasure for your enterprise. I personally love being let in on a bit secret. Suggesting a plot twist, displaying off a secret characteristic, or utilizing the product in some quirky approach could make your content material stand out.
Watch the complete video right here.
What I like: It undoubtedly sparked my curiosity. It made me wish to discover out what “THAT MOMENT” was.
3. I Train Tiny People
On its floor, this video presents useful suggestions for folks in search of actions for his or her younger youngsters. It’s not till you have a look at the caption that you just uncover that it’s selling Impressed Minds, an app that offers mother and father concepts for age-appropriate actions and helps observe feedings, sleep, and milestones. By the point folks hit “extra,” they’re hooked, curious, and able to have interaction with the app.
Watch the complete video right here.
What I like: I really like that they packed so many actions in a single brief shoot whereas displaying a pattern of what mother and father might see in the event that they obtain the app.
4. Purple Bull
A listing about inspiring social movies isn’t full with out Purple Bull’s death-defying content material. Its well-known slogan, “Purple Bull offers you wings!” is taken to new heights on this video (pun meant).
What I really like about Purple Bull’s content material is that all of us get a glimpse into what it’s like performing unbelievable bodily feats with out ever leaving the sofa.
Whereas not everybody has the capability nor the finances to movie stunts like these, folks prefer to see challenges and triumph. Maybe, there are methods to arrange enjoyable challenges round your product on a smaller scale.
Watch the complete video right here.
What I like: To be sincere, there is not a lot on this video that may be replicated (until you’ve gotten a skydiver on retainer), however that’s what makes it enjoyable.
And that’s it. Many of those social media video examples present that you just don‘t want an excellent high-end finances or perhaps a advertising and marketing workforce to highlight your model’s services and products. In lots of circumstances, all you want is your telephone.
I hope that you just’ve come away with some concepts to strive in your subsequent social video. And should you’re simply beginning out, use any of those movies as a jumping-off level, and begin creating.
Editor’s notice: This submit was initially printed in Might 2016 and has been up to date for comprehensiveness.
