The Style Collective by 1800 Tequila
Images by Mónica León
1800® Tequila—the world’s most awarded tequila—is celebrating its dedication to pushing the boundaries of style with a brand new initiative, The Style Collective, a first-ever bartender training and content material sequence that brings the model’s Obsessive about Style marketing campaign to life.
Style Collective is a breakthrough platform designed to assist bartenders unlock a deeper, extra private understanding of style. At its core is the Style Evaluation—a first-of-its-kind device developed in partnership with main scientists and business consultants, together with famend taste knowledgeable Dr. Arielle Johnson, acclaimed bartender Ignacio “Nacho” Jimenez, and award-winning chef Ana Castro. Grounded in cutting-edge science, this evaluation reveals how every particular person experiences taste, providing sensible insights that bartenders can use to raise their craft.
For bartenders, style is all the pieces—however few are ever taught the way it actually works. By way of immersive workshops, expert-led grasp lessons, and curated metropolis experiences.
1800 Tequila is redefining how bartenders discover their palate, push artistic boundaries, and join by way of the artwork of taste—all by way of a science-backed, specialised strategy to understanding how bartenders expertise style.
Style Collective can be a possibility to have fun the model’s heritage and discover the profound affect of Mexican tradition throughout the nation. That legacy dates to 1967, when 1800 Tequila’s eleventh era tequila-making household launched the world’s first Añejo tequila. 1800 Tequila takes its title from a time when its household obtained the first-ever license to supply, transport, and promote tequila throughout Mexico. Since then, a singular driving drive has guided 1800 Tequila: to push the boundaries of style. A long time of dedication, onerous work, ardour, and cultural pleasure, 1800 earned its declare because the World’s Most Awarded Tequila.
“We don’t simply make tequila; we obsess over it,” says Lander Otegui, Government Vice President of Advertising at Proximo Spirits.
“1800 Tequila is essentially the most awarded tequila for a cause—style is all the pieces to us. We’ll proceed obsessing over the smallest particulars in each tequila we craft, and now, by way of Style Collective, we’re inviting individuals to expertise that keenness firsthand—to see how style sits on the coronary heart of all the pieces we do.”
That very same ardour for style impressed the model’s latest marketing campaign: Obsessed With Style. This daring, content-driven initiative brings the model’s taste philosophy to life although a collaboration with Handshake Speakeasy—not too long ago named North America’s Greatest Bar for the second yr in a row. 1800 Tequila launched this unique sequence that takes viewers behind the scenes with a few of the most devoted bartenders and creators. Collectively, they’re crafting an expertise that fuses Mexican hospitality and a shared ardour for craftsmanship.
Developed by 72andSunny NY, the characteristic facilities on Handshake Speakeasy, the place head bartender Javier Rodríguez crafts a cocktail utilizing seven fastidiously chosen elements—none extra important than 1800 Tequila. The intentionality behind every element is highlighted with a highlight on the model’s top-selling expression, 1800 Blanco Tequila.
Made with simply three elements—100% blue Weber agave, water, and yeast—1800 Blanco is slow-cooked in conventional masonry ovens for over 36 hours, then double distilled in copper pot stills to attain its signature easy, medium-bodied taste.
“At Handshake, we imagine perfection lives within the particulars—each drop, each gesture, each pour,” explains Rodrigo Urraca, co-founder of Handshake Speakeasy.
“Like 1800 Tequila, we’re obsessive about craft and taste, however the secret is to maintain pushing and by no means settle. Every cocktail displays hours of preparation, and this collaboration is all about sharing that keenness and the spirit of Mexican hospitality.”
By way of daring storytelling and distinctive partnerships, 1800 Tequila invitations customers to expertise a novel mix of historical past, craftsmanship, and forward-thinking style. Whether or not loved neat, on the rocks, or in your favourite cocktail, 1800 Tequila is the proper option to elevate life’s particular moments with distinctive style. And that is just the start as a result of if you find yourself obsessive about style, the pursuit by no means ends.
About 1800® Tequila
1800 Tequila, the world’s most awarded tequila and the #1 tremendous premium tequila model in the usA, is made with 100% blue Weber agave harvested at its peak in Tequila, Mexico and crafted by a household with 11 generations of tequila-making historical past. Now, as one of the best style in tequila, 1800 Tequila has reached class management by way of its liquid superiority and creation of the primary official Añejo tequila, deep-rooted Mexican heritage and culture-driving collaborations with musicians and artists. The enduring bottle can be acknowledged for its trapezoidal form, paying homage to Mayan stone pyramids discovered all through Mexico. Go to 1800Tequila.com and comply with on Instagram @1800tequila to study extra in regards to the 1800 Tequila portfolio.
