Hospitality Tech 360 is shaping as much as be some of the ahead‑pondering occasions within the trade calendar – bringing collectively operators, technologists and leaders who’re redefining how hospitality runs, markets itself and connects with friends.
Going down throughout three packed days (March thirtieth – April 1st), the convention goes far past shiny instruments and buzzwords. As an alternative, it tackles the true questions going through hospitality companies proper now: how AI ought to really feel to friends, why tradition nonetheless issues greater than software program, the place human connection delivers measurable ROI, and what the following wave of clever programs means for operations and development.
Resort Communicate is proud to be a media accomplice for the inaugural occasion and has curated a shortlist of periods to not miss. When you’re planning your agenda and need to give attention to the concepts that can genuinely stretch your pondering, listed below are 5 must-attend periods at Hospitality Tech 360 – plus one honourable point out.
Discover out extra and register for the occasion right here >
1. Give your AI a soul: Designing pure, useful and on‑model conversations that friends love
thirtieth March | 10:30 – 11:15 | Hospitality Leaders Discussion board
As AI strikes from behind‑the‑scenes automation into direct visitor interplay, the stakes are rising quick. It’s now not sufficient for AI to be environment friendly – it must sound correct, really feel human and mirror your model.
On this standout session, Georgia Lewis Anderson, one of many world’s main specialists in conversational AI, explores what occurs when hospitality manufacturers begin designing personalities, not simply programs. Drawing on her expertise shaping the voices of Cortana, Google Assistant and Meta’s Llama 3, Georgia unpacks what the following period of human–AI communication seems to be like.
From bookings and enquiries to in‑venue service, you’ll learn the way voice interfaces and AI assistants are reshaping the visitor expertise – and why your tone of voice now wants translating into algorithms, not simply advertising copy. Count on sensible frameworks for constructing human‑centred AI that feels pure, useful and unmistakably on‑model, alongside insights into how conversational AI can act as a sensible co‑pilot for frontline groups.
Speaker: Georgia Lewis Anderson, AI Marketing consultant (ex Google, Microsoft & Meta)
2. People as luxurious: Redefining worth in an automatic hospitality future
thirty first March | 12:15 – 13:00 | Hospitality Leaders Discussion board
As automation turns into the norm on the hospitality frontline, the true differentiator is now not know-how – it’s individuals. On this session, hospitality futurist and writer Simone Puorto challenges the trade’s long-held obsession with effectivity, arguing that human presence is evolving right into a premium expertise in its personal proper. He explores how AI and robotics are reshaping service fashions, not by eliminating individuals, however by elevating when and the way they matter most. Count on sharp perception into how luxurious and experience-led manufacturers can design service that feels uncommon, intentional and deeply human — utilizing empathy, authenticity and private connection as strategic benefits in an more and more automated world.
Speaker: Simone Puorto, Head of Rising Tendencies & Strategic Innovation – Hospitality Web
3. Hairdressers, hospitality and the human contact: The brand new ROI of phrase‑of‑mouth advertising
thirty first March | 13:15 – 13:45 | Hospitality Leaders Discussion board
In a world dominated by dashboards, attribution fashions and AI‑pushed personalisation, this session is a well timed reminder that a few of hospitality’s strongest development drivers stay deeply human.
This panel explores why manufacturers are more and more tapping into trusted frontline professionals, like hairdressers, not as conventional influencers, however as pure dialog starters who spark real phrase of mouth via excessive‑belief, on a regular basis interactions.
You’ll hear how these human advice networks translate into measurable business returns, from trial and repeat visits to lengthy‑time period loyalty, and the way know-how can allow and scale advocacy with out stripping away authenticity. It’s a reframing of phrase‑of‑mouth as a strategic development channel – mixing human belief with sensible, supportive tech.
Moderator: Nicole Goodwin, Advertising Director – Comptoir Group
Audio system: Harry Jones, Head of Advertising – QVO Hospitality · Julie‑Anne Pugh, Advertising Supervisor – Blacklock · Lotti Bruce, Model & Advertising Director – The Pig
4. From generative to agentic: The subsequent leap in hospitality AI
thirty first March | 14:00 – 14:30 | Hospitality Leaders Discussion board
AI in hospitality is evolving quick – and this session seems to be past content material era and chatbots to what comes subsequent.
Right here, the main target is on agentic AI: programs that don’t simply create, however can resolve, act and optimise in actual time. The panel explores how this shift unlocks self‑directing operational help, hyper‑responsive visitor journeys and constantly optimised income efficiency.
Count on a ahead‑wanting dialogue on how autonomous intelligence will reshape effectivity, expertise and creativity throughout eating places and motels – and what leaders ought to be doing now to arrange for a future the place AI turns into an energetic participant in operations, not simply one other instrument within the stack.
Moderator: Chris Fletcher, Founder & CEO – Tech On Toast
Audio system: Florian Montag, VP Enterprise Growth – Apaleo · Matt Bell, Managing Director – Mollie’s · William Connors, Worldwide Retail Techniques Supervisor – Starbucks
5. How you can market to algorithms: Generative engine optimisation in motion
1st April | 14:00 – 14:30 | Hospitality Leaders Discussion board
As search turns into conversational, hospitality manufacturers are now not competing for clicks — they’re competing to be the reply.
This session dives into Generative Engine Optimisation (GEO) and what it means for visibility in AI‑pushed discovery environments like ChatGPT. The panel will break down how manufacturers can optimise content material, knowledge and tone of voice for generative search, with stay examples displaying GEO in motion.
When you’re liable for driving demand, visibility or model relevance in a quickly altering lodge search panorama, that is important viewing.
Moderator: Sam Weston, Head of AI & Advertising – 80 DAYS
Audio system: Fergal Byrne, Group Director of Income & Digital – The Doyle Assortment · Olivia Harrison, Senior Advertising Government – The Mandrake · Joshua Ryan‑Saha, Director – Traveltech for Scotland
Honourable point out: Dwell podcast recording with Ryan Haynes
1st April | 12:15 – 13:00 | Hospitality Leaders Discussion board
Alongside the primary programme, don’t miss a stay podcast recording with Ryan Haynes, Director of Haynes MarComs, who can be joined by Scot Turner, Founder & Managing Director of Auden Hospitality.
Whereas the precise subject continues to be to be confirmed, anticipate a candid, large‑ranging dialog – recorded stay in entrance of the Hospitality Leaders Discussion board viewers.
See you there?
Whether or not you’re attending to sharpen your tech technique, rethink visitor expertise or get forward of the following AI shift, Hospitality Tech 360 is filled with periods that stability innovation with actual‑world hospitality perception. These 5, plus the stay podcast, ought to be firmly on the prime of your agenda.
Discover out extra and register for the occasion right here >
