Put together for the snake – the Yr of the Snake, to be actual! It’s time to get your company prepared for the celebration. Fortunately, there are many methods to do that with e mail campaigns.
However how do you stand out from the group? What sort of eye-catching topic line must you use? And what promotions must you embrace in your emails?
In the event you want some inspiration, we’re right here to assist. Check out these eight real-life Lunar New Yr e mail advertising and marketing examples from our clients to kick off your marketing campaign planning.
Lunar New Yr e mail advertising and marketing examples from Revinate’s APAC clients
1. InterContinental Singapore (Singapore)
Instance 1
- Topic line: Get pleasure from as much as 20% early-bird financial savings on Lunar New Yr goodies
- Phase:
- All company as of March, 2024
Why can we love this marketing campaign?
Lunar New Yr is a time to share distinctive delicacies together with your family members, and InterContinental Singapore understands this completely. Friends cannot solely have a good time the day on the property but in addition deliver a bit of the expertise house by buying their Lunar New Yr goodies. These embrace all the normal must-haves alongside revolutionary festive treats — with a 20% low cost.
Together with photographs of the merchandise is all the time an incredible contact, because it offers company a transparent concept of what they will sit up for.
Instance 2
- Topic line: [5 Days only] Get pleasure from 25% tremendous early fowl financial savings Lunar New Yr takeaways
- Phase:
- Friends with reservations OR
- Friends from the foyer lounge OR
- Friends of the restaurant
Why can we love this marketing campaign?
The saying goes, “The early fowl will get the worm!” That is precisely what InterContinental Singapore guarantees of their Lunar New Yr promotion. Prospects who make reservations inside 5 days will obtain a 25% low cost on their Lunar New Yr treats.
For these trying to take pleasure in a celebration at house with their family members whereas indulging in top-notch delicacies, this supply is ideal. The delectable picture of the dish is certain to ignite the viewers’s creativeness and entice them with the probabilities of a vacation feast.
The marketing campaign was strategically aimed toward people who would admire the property’s meals, contemplating their previous actions, equivalent to eating on the restaurant or reserving a room.
Instance 3
- Topic line: Wishing You a Blissful Lunar Niu Yr
- Phase: Have made reservations
Why can we love this marketing campaign?
Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a little bit of animation may be once they despatched a easy, but participating Lunar New Yr greeting to company who had made reservations.
That is an instance which you could simply observe. And if you happen to leverage an answer like Revinate Advertising and marketing, you’ll be able to browse limitless interactive pictures or add your personal to verify the media components are on-brand and attention-grabbing.
2. Royal Backyard Lodge (UK)
- Topic line: 🎉 Blissful Lunar New Yr! 🐉
- Preview textual content: Embrace the Yr of the Dragon with Our Unique Menu 🐉
- Phase:
- Contact record of the lodge restaurant
- Signed as much as hear updates from the lodge restaurant
Why can we love this marketing campaign?
An unique Lunar New Yr dinner on the Royal Backyard Lodge? Sure, please!
This marketing campaign is a implausible instance of ancillary income completed proper. It invitations company to have a good time the Lunar New Yr with a particular eating expertise on the lodge’s restaurant, creating a way of exclusivity and event. By providing restricted tables for this occasion, the marketing campaign faucets into the ability of urgency and exclusivity, encouraging company to guide early. Not solely does this improve visitor experiences with conventional delicacies and a festive ambiance, nevertheless it additionally drives further income for the lodge past room bookings. By celebrating such a culturally important occasion, the Royal Backyard Lodge fosters emotional connections with company whereas maximizing its assets — an ideal recipe for fulfillment.
3. Vacation Inn Categorical Manila Newport (Philippines)
- Topic line: 🥠🧧 HIEx LUNAR NEW YEAR SPECIAL: FORTUNE FOR TWO 🧧🥠
- Phase: Reachable folks
Why can we love this marketing campaign?
Lunar New Yr is the proper excuse to spoil your company much more — and Vacation Inn Categorical Manila Newport nails it with this considerate supply. Particular breakfast, early check-in, late check-out, welcome drinks, and meals credit are all glorious perks individually, however bundling them collectively as a particular Lunar New Yr bundle takes it to the following degree.
This marketing campaign creates unbelievable worth for company, making their keep really feel extra festive and indulgent whereas rising the chance of bookings. By providing this bundle for stays booked between February 1st and eleventh, the lodge additionally creates a way of urgency, encouraging company to safe their keep early. It’s a win for each the company, who really feel pampered, and the property, which boosts income throughout the celebration.
4. Goodwood Park Lodge (Singapore)
- Topic line: Gong Xi Fa Cai!
- Phase:
Friends who’ve accomplished double opt-in who’re newsletters subscribers and/or are on the advertising and marketing communications direct e mail record
Why can we love this marketing campaign?
Right here’s one other brief and candy instance, this time by Goodwood Park Lodge. This marketing campaign was crafted to achieve lots of people, not solely those that made reservations, which is what InterContinental Singapore went for.
Sending your database record a digital card is the best solution to attain out to them throughout key dates equivalent to Lunar New Yr. You may as well ship a follow-up message with gives to those that open the primary e mail, utilizing that as a filter in your segmentation.
Begin crafting your personal Lunar New Yr e mail campaigns
We hope these Lunar New Yr e mail campaigns are useful for you as you begin crafting your personal messages. Simply bear in mind to phase your database — and don’t shrink back from combining a number of gives.
In the event you’d wish to see extra marketing campaign examples, together with extra generic ones from our world clients, view our inspirations web page. Wish to be taught extra about how you need to use e mail advertising and marketing to spice up your direct bookings? Discover our advertising and marketing resolution.
