Capitec Reside Higher Rewards is 3.5 years previous in a banking surroundings which is barely 24 years previous. Nonetheless, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking business, with 24 million shoppers. 22m of those shoppers are a part of its rewards programme, referred to as Reside Higher. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create buyer centricity all through all it does.
Kelly Goldsworthy is Head of Reside Higher Rewards with an engineering background and a laser concentrate on steady enchancment for the Reside Higher programme and its members. Kelly shares the journey to this point and the fascinating statistics of its present engagement actions by completely different channels, encouraging all of us to re-think the norm and disrupt for the last word finish recreation of higher buyer centricity.
The submit #633: A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Reside Higher Rewards appeared first on The Smart Marketer.
