The Wiser Loyalty podcast sequence is produced in partnership between Let’s Discuss Loyalty and The Sensible Marketer
. All through 2024, Sensible Marketer Group’s (WMG) CEO, Invoice Hanifin, and CMO, Aaron Dauphinee, shared their insights on matters impressed by programs from the Loyalty Academy’s Licensed Loyalty Advertising Skilled (CLMP) curriculum.
In 2025 we shift from this tutorial focus to hunt out insights from practitioners of the commerce from the C-Suite. Twice a month, we’ll convey you an interview with a C-level govt who has remodeled technique into sensible utility to generate enterprise outcomes.
On this episode Aaron speaks with CLMP and loyalty tutorial, Darron Kirkley from the College of South Carolina (USC). Darron is considered one of lower than a handful of instructors within the USA who have created a college degree class targeted on the self-discipline of loyalty. His course, Hospitality Loyalty Technique, is taught by way of USC’s Faculty of Hospitality, Retail and Sport Administration and Darron is a steward of the hospitality sector.
Darron shares his distinctive perspective into the mindshare of the subsequent era of loyalty entrepreneurs. We additionally talk about the drivers of loyalty in hospitality and the go-forward state for the loyalty business.
The put up #646: Bridging Academia and Business: Exploring the Way forward for Loyalty with Darron Kirkley appeared first on The Sensible Marketer.
