One of the vital frequent objectives for loyalty applications is to assist manufacturers enhance their Common Order Worth (AOV), which mainly means convincing their members to spend extra money on each single buy. Whereas the purpose is obvious, the strategies would possibly require a extra cautious strategy.
In immediately’s article, we’ll present you how one can strategically enhance your loyalty program AOV to succeed in your KPIs whereas additionally providing actual worth to your prospects. We additionally present how our personal tech provides to the equation – so if you wish to soar to motion and discuss tech, we’re completely happy to point out a stay demo.
Talking of AOV, in case you are planning to take your price range and ROI calculations to the subsequent degree, be sure you equip your self with our helpful ROI calculator worksheet for loyalty applications.
1. Create a New Tier System – Spend Extra to Attain a Extra Useful Tier Stage With Unique Perks
A tiered loyalty program provides progressively higher rewards and advantages as prospects transfer up tiers primarily based on their spending or engagement ranges. It faucets into prospects’ need for exclusivity and standing whereas encouraging them to spend extra to succeed in the subsequent tier. The sensation of development retains them engaged and motivated. Be sure to obviously talk the advantages of every tier and guarantee development feels attainable. Use names (e.g., Gold, Platinum) that resonate with the aspirational nature of the tiers.
2. Present Advantages Redeemable Solely on the Subsequent Buy Above a Sure Spend Restrict – Eligible for Your Subsequent Buy
Rewards (e.g., reductions or perks) are given to prospects, however can solely be redeemed on their subsequent buy, offered it exceeds a specified spend threshold (e.g., a €15 low cost solely applies if their subsequent buy is over €100). It encourages repeat purchases whereas nudging prospects to spend greater than they may often. This will increase each buy frequency and AOV, making a win-win state of affairs for loyalty and income progress.
As a tip, set the spending restrict barely above your present common order worth to encourage incremental spending. Clearly talk the circumstances and expiration date to keep up urgency and readability, making certain prospects don’t really feel tricked by the requirement.
3. Set Up a Class Problem – Purchase from a Excessive-Spend Class
Reward prospects with further factors or perks after they make purchases from a particular, usually premium, product class. This drives curiosity and purchases in classes with greater value factors or revenue margins, encouraging prospects to discover new merchandise. We suggest highlighting the problem prominently in your advertising and marketing communications and making certain the chosen class aligns with present buyer tendencies or wants (e.g., seasonal or fashionable objects).
4. Provide a Amount Problem – Purchase X Many Merchandise
Right here, prospects are challenged to buy a sure amount of merchandise to earn rewards or obtain a reduction. Donig so encourages bulk purchases, driving up AOV whereas fostering a way of accomplishment for finishing the problem. The rule of thumb is to bundle associated merchandise or provide a reduction for buying the required amount to make the provide really feel like a value-added alternative.
5. Present Advantages Upon a Sure Spending Threshold – Spend X Quantity within the Subsequent 3 Months
Prospects unlock rewards (e.g., reductions, bonus factors) after they spend above a set quantity inside a particular time interval. In the event you succeed, you’ll be able to encourage prospects to spend extra in a single transaction or over a set interval to succeed in the edge, thereby growing AOV. Additionally, set thresholds barely above the typical order worth in your prospects to nudge them towards bigger purchases with out feeling out of attain.
6. Enchantment to Prospects with Enticing Excessive-Spend Rewards – e.g., Non-public Yoga Lesson
In different phrases, distinctive, high-value rewards are supplied to prospects who spend above a big threshold, resembling unique experiences or premium companies. This absolutely appeals to aspirational and prosperous prospects, creating a robust incentive to spend extra for unique advantages. Be sure you select rewards that align along with your prospects’ values and way of life. For instance, experiential rewards like non-public courses or occasions usually really feel extra customized and helpful.
LuisaViaRoma’s Privilege program is famend for its high-end rewards that resonate with the hearts and minds of all members. These rewards embody Yoga periods and winery visits.
7. Provide Unique Entry to New Merchandise – Newest Influencer Collab Items
The purpose is to let loyalty members obtain early or unique entry to new or limited-edition merchandise. This works as a result of it creates a way of exclusivity and urgency, making prospects really feel valued whereas motivating them to spend extra to entry the merchandise. Pair this with e mail or app notifications to create buzz. Embody messaging like “restricted portions out there” to boost urgency.
8. Implement Time-Restricted Affords to Leverage FOMO – Legitimate Solely Throughout New Assortment Launch Week
Quick-term promotions the place prospects can earn further rewards, reductions, or bonuses for purchases inside a set timeframe. This tactic leverages urgency and FOMO (Worry of Lacking Out) to drive instant motion, growing AOV in the course of the promotional interval. Use countdown timers and clear deadlines in advertising and marketing supplies, in addition to mix with different methods (e.g., bonus factors for greater spending thresholds) to amplify the impression.
10 Sensible Marketing campaign Examples in Antavo to Enhance the Loyalty Program AOV
- Tiers: Climb the Ladder to Unique Rewards
Encourage prospects to degree as much as the next tier earlier than the vacations by providing double factors on all purchases for 2 weeks. - Advantages Redeemable Solely on the Subsequent Buy Above a Sure Spend Restrict: Store Now, Save Huge Later
Prospects who spend €75 immediately get a €15 voucher for his or her subsequent buy over €100. Promote through e mail and social media advertisements. - Amount Problem: Inventory Up & Save
Provide a ten% low cost when prospects purchase 5 or extra objects from the identical class, like denims. - Enticing Excessive-Spend Rewards: Luxurious Awaits You
Prospects spending over €500 in a single transaction can select a reward like a non-public yoga session, a gourmand eating expertise, or a spa day. - Spending Threshold Rewards
Prospects spending over €150 this month obtain a shock reward field full of seasonal merchandise. Use countdown timers to create urgency. - Unique Entry to New Merchandise: Be the First to Strive
Launch a brand new product line completely for loyalty members for the primary two weeks. Provide early entry invites through e mail. - Time-Restricted Affords: Flash Weekend Deal
Throughout a three-day occasion, prospects earn triple factors for orders over €100. Promote with a countdown timer and web site banners. - Gamified Rewards: Acquire extra Entries for a Contest
After spending a specific amount, prospects can double entries right into a Contest. - Seasonal Campaigns: Spring Into Financial savings
Prospects who spend €50 or extra obtain unique spring-themed merchandise, like tote luggage or water bottles, paired with a social media marketing campaign.
If we managed to pique your curiosity with our refined loyalty expertise, we encourage you to get in contact with our loyalty consultants by reserving a demo and seeing in motion what Antavo’s AI Loyalty Cloud can do for your enterprise.
Ceaselessly Requested Questions About Loyalty Program AOV
1. What does AOV imply within the context of loyalty applications?
AOV, or Common Order Worth, refers back to the common quantity a buyer spends per transaction. Loyalty applications can affect AOV by encouraging members so as to add extra objects to their cart, buy premium merchandise, or spend extra to unlock higher rewards.
2. How do tiered loyalty applications enhance AOV?
Tiered applications inspire prospects to spend extra to succeed in greater ranges that unlock unique perks. This creates a way of development and aspiration, which drives prospects to extend their spending in an effort to entry the subsequent tier.
3. What’s the distinction between boosting buy frequency and boosting AOV?
Buy frequency measures how usually a buyer buys, whereas AOV measures how a lot they spend in a single transaction. A profitable loyalty technique ought to stability each—encouraging repeat visits whereas additionally motivating prospects so as to add higher-value objects to their basket.
4. Which forms of rewards work greatest for growing AOV?
Experiential rewards (like VIP occasions or early entry) and high-value perks tied to spending thresholds are particularly efficient. They create pleasure, exclusivity, and a robust incentive to spend extra in a single go to unlock them.
Get Began On Your New Technique
To spice up your loyalty program’s AOV, you’ll be able to implement a tiered program that gives higher rewards as prospects spend extra, or you’ll be able to provide time-limited advantages and unique entry to new merchandise in your loyalty members. Whichever avenue you select, be certain to constantly monitor your progress and the way your prospects reply to the brand-new tweaks and provides. Simply remember that specializing in short-term objectives would possibly deliver fast reduction, however pondering long-term will actually set you up for fulfillment.
Additionally, try our helpful, downloadable ROI Calculator Worksheet, to immediately get a transparent image of your KPIs.
Sara is a Buyer Success chief with a confirmed observe report in driving buyer retention and advocacy. With over six years of expertise, she blends creativity and technique to implement scalable applications. Recognized for her human-first strategy, Sara excels at fostering genuine relationships and creating revolutionary options.
