New collaboration delivers expansive vary of scalable loyalty options that drive ongoing “earn and burn” engagements for quite a lot of enterprise sectors worldwide
PLEASANTON, CALIFORNIA. — (March 24, 2025) — (BUSINESS WIRE)–Blackhawk Community (BHN), a world chief in rewards and branded funds, is partnering with Alternate Options™, a pacesetter in loyalty and customized presents options, to assist companies improve their buyer engagement methods by way of extra environment friendly, tech-integrated loyalty packages.
With this collaboration, Alternate Options pairs its loyalty program expertise, options and performance with BHN’s broad associate community and present playing cards portfolio. By way of this wider vary of collective loyalty options, companies within the retail, grocery, gas and C-store, automotive and different industries can achieve deeper insights into buyer spending habits to create extra rewarding experiences for patrons. This one-stop-shop functionality helps to profit from the instruments clients are at present utilizing and ensures clients are receiving focused advertising and marketing and reward choices that drive deep, ongoing engagement.
“Our partnership with Alternate Options displays our dedication to prioritizing recent expertise integration alternatives and fueling innovation within the branded funds area,” mentioned Jennifer Philo, GVP, International Commerce, BHN. “We’re offering a strategic, streamlined method for companies to leverage our mixed experience—providing extra rewarding experiences for patrons and higher returns for companies.”
Analysis has proven that thriving loyalty packages maximize clients’ “earn and burn” actions—which means contributors are provided frequent ongoing alternatives to earn and redeem rewards shortly. The quicker this cycle repeats itself the extra companies stand to realize from significant two-way relationships with loyal clients.
“As companies more and more hunt down nimble, related rewards from their loyalty packages, we’re partnering with BHN to supply simply that,” mentioned Darren Thompson, Senior Director of Partnerships at Alternate Options. “Our joint endeavor delivers measurable worth by enriching loyalty program knowledge, bettering cost-effectiveness and offering in-demand rewards shortly. BHN’s huge portfolio and community supplies extremely standard international rewards choices and connections that can assist companies establish ache factors and maximize ROI on each buyer interplay. By becoming a member of forces, we provide international, technology-enabled options that cater to modern-day enterprise challenges.”
The partnership between BHN and Alternate Options opens up tangible alternatives for companies to maximise the affect of their loyalty program and present card rewards by way of:
- Knowledge-Wealthy Loyalty and Cost Innovation. Companies can seamlessly align their loyalty and payout methods by way of an built-in, complete view of your entire buyer journey. This permits companies to supply customized rewards (e.g., present playing cards) to enhance engagement whereas addressing widespread challenges like low redemption charges and excessive loyalty program administration prices.
- Elevated Income & Increased Common Order Worth. Integrating a variety of present card rewards into loyalty packages ensures optimum selection and suppleness for contributors. These engaging, related choices encourage repeat purchases and scale back a reliance on reductions to assist enhance margins.
- Smarter Buyer Insights & Personalization. By connecting loyalty program transactions and present card reward activations and redemptions, companies have entry to extra correct buyer knowledge that informs smarter, extra focused advertising and marketing.
- Quicker Implementation and Scalability. Integrating BHN’s bodily and digital present card portfolio with expertise from Alternate Options supplies companies with cohesive redemption mechanisms and buyer identifiers. This quick, scalable functionality helps scale back IT overhead whereas supporting omnichannel engagement on a world scale—irrespective of the scale of the loyalty program.
- Expanded Enterprise Alternatives. Companies in want of a full-scale loyalty platforms can depend on each firms’ talents to ship best-in-class expertise and options. This one-stop-shop presents seamless execution and full-service options to bolster program capabilities by way of buyer acquisition and retention.
To study extra about this partnership, go to BHN.com or ExchangeSolutions.com.
About Blackhawk Community (BHN)
As we speak, by way of BHN’s single international platform, companies of every kind can faucet into the world’s largest community of branded fee options. BHN helps companies develop income, improve loyalty, encourage and reward their groups, disburse funds, and have interaction shoppers. Branded fee options embody the issuance and distribution of present playing cards, eGifts, company payouts, and rewards, together with the expertise to ship these merchandise in seamless, built-in methods. BHN’s community spans the globe with greater than 400,000 client touchpoints. Study extra at BHN.com.
About Alternate Options
Alternate Options is a cloud-based loyalty platform administration firm that delivers customized loyalty options to B2C and B2B companies, enabling them to construct deeper and extra worthwhile engagement with their clients. With greater than 25 years of expertise within the trade, Alternate Options transforms loyalty packages and promotions from being pricey purposes to productive and worthwhile capabilities for purchasers throughout varied industries within the US and Canada. Present purchasers embody retailers akin to Esso™ and Mobil™, Sobeys Inc., McKesson, Indochino, Suncor, Footlocker, and Bealls Inc.
Media Contact
Ashley Mohr Jackson
(719) 332-3495
ashley@fletchergroupllc.com
