Scandic Motels, a distinguished Nordic lodge firm with round 260 resorts throughout Sweden, Denmark, Norway, Finland, Germany, and Poland, prides itself on its distinctive method to visitor loyalty. Their program, Scandic Mates, is designed to cater to a variety of vacationers, from those that keep annually on trip to seasoned enterprise vacationers who may spend tons of of nights in resorts yearly. After being revamped utilizing Antavo’s know-how, the Scandic Mates loyalty program shines, with 7 tiers and a deal with neighborhood constructing.
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The Story Behind Scandic Mates
The core philosophy behind Scandic Mates is to create a way of belonging and familiarity. In contrast to many different lodge loyalty packages that focus solely on the variety of nights stayed, Scandic Mates emphasizes engagement from the very starting. This system boasts seven ranges – a really distinctive sight to behold not simply within the lodge trade however within the loyalty market generally.
Every tier gives quite a lot of advantages tailor-made to various kinds of visitors. Informal vacationers may recognize perks like a youngsters’ mocktail upon check-in, whereas skilled vacationers can reap the benefits of conveniences reminiscent of early check-in, late check-out, and room upgrades.
Total, this system’s success lies in its capacity to create a way of neighborhood. Frequent visitors usually type friendships with one another and with the lodge employees. Tales of employees going the additional mile to rejoice a visitor’s retirement or a visitor utilizing factors to guide a month-long keep whereas renovating their house spotlight the non-public connections fostered by this system.
We needed our loyalty program to really feel like coming house to a buddy. It must be a bit like a house away from house. Due to this fact Scandic Mates wanted to have a private contact to make each frequent and rare stays really feel distinctive.
The Scandic Mates Loyalty Program in a Nutshell
One in all Scandic Mates’ key differentiators is its accessibility. Members begin incomes advantages after simply two nights, not like different packages that require considerably extra stays to see any rewards. This method ensures that even rare visitors really feel valued and appreciated. Moreover, members can earn factors not solely by way of lodge stays but additionally by way of purchases within the bar or restaurant or by shopping for objects from the factors store.
The loyalty program’s factors store gives a various vary of things, from sun shades and candle holders to reward playing cards, permitting members to redeem their factors even when they don’t have quick plans to remain at a Scandic lodge. Moreover, partnerships with firms like Tui, the journey firm, allow members to earn factors on different journey bookings, additional enhancing this system’s worth.
The Scandic Mates app performs a vital function in enhancing the member expertise. Via the app, members can simply handle their accounts, monitor their factors, view their advantages, and guide stays. The app pre-fills private info, making the reserving course of seamless. Members additionally obtain unique member charges and may handle any particular requests, reminiscent of allergy-friendly rooms or late arrivals.
Lastly, Scandic Mates values long-term relationships by providing lifetime advantages to members who preserve a sure degree for ten years or extra. These members are sometimes shocked with particular treats upon check-in, reminiscent of upgraded rooms, restaurant vouchers, or desserts. Such gestures goal to acknowledge and recognize the loyalty of those long-term visitors.
Antavo’s Know-how Behind the Scandic Mates Loyalty Program
Scandic’s loyalty program has been revamped with the assistance of Antavo, making full use of the latter’s best-in-class loyalty know-how – with a big emphasis on the Rewards, Workflow, and Tiers modules.
Listed here are a number of the highlights of what was achieved with our assist:
- Launching to a big viewers of three million visitors.
- Satisfying complicated necessities for the migration, reminiscent of bringing over transactional occasions from 3 years in the past.
- Inserting present visitors throughout 7 tiers.
- Tier expirations are tied to the visitor’s anniversary and expirations are calculated primarily based on complicated guidelines.
- Antavo’s platform even allowed artistic limitations. For instance, members can’t earn factors over a sure threshold by way of restaurant spending.
My favourite function in Antavo is how they deal with tiers and factors. Beforehand, we felt restricted on this regard. Antavo gives artistic freedom in the case of managing each side of our program, like how we execute tier expiration. Additionally, the reference to Antavo has been actually nice, and we acquired all the assistance and help we would have liked.
Conclusion
In essence, Scandic Mates is greater than only a loyalty program; it’s about making a welcoming and customized expertise that makes visitors really feel like they’re a part of the Scandic household—and we at Antavo are completely happy to contribute to this journey by way of our know-how.
Are you interested by revamping your loyalty program, too? Get in contact with our consultants by reserving a demo to see our platform’s capabilities or sending us an RFP.
And don’t overlook to obtain our playbook on replatforming!
Tamas is the Head of Content material at Antavo and a Licensed Loyalty Advertising and marketing Skilled – CLMP. Tamas is thought for having a eager eye for loyalty and buyer retention methods and traits. Tamas can also be a real gamer at coronary heart and has a formidable assortment of cyberpunk books.
