STUTTGART, twenty fifth March 2025 – Germany-based lodge group McDreams has revealed that it’s efficiently working a 131-room lodge in Stuttgart with solely three on-site workers – 84% lower than when it was below earlier possession.
The hyper-lean operations are made potential by way of a super tech stack of cutting-edge know-how companions which embrace Like Magic, Häfele and IMS join.
Beforehand working as an Ibis lodge with 19 workers, McDreams Stuttgart transitioned to an ultra-lean mannequin upon reopening in September 2024. By adopting a fully-integrated know-how ecosystem that automates visitor interactions and all back-end processes, McDreams was capable of drastically cut back handbook workloads and increase total effectivity – with out sacrificing service high quality.
Like Magic, a visitor expertise and operations platform serves because the lodge’s central hub, connecting all accomplice programs in a single place. Its unified operations administration dashboard automates over 80% of every day employees duties, whereas an intuitive web-native app lets company handle their total keep.
Häfele, a worldwide chief in entry management options, offers sensible entry know-how that allows keyless room entry by way of cell units together with safe entry to public areas and storage lockers. Its ‘improve’ storage system permits resorts to supply facilities on demand, unlocking new upsell alternatives whereas decreasing pointless cleansing and useful resource use.
IMS join, a hospitality know-how specialist, delivers high-speed Wi-Fi and sensible TV options with casting, making certain seamless connectivity and leisure. Its community helps each visitor and lodge operations, integrating with Häfele’s sensible entry and McDreams’ safety programs for twenty-four/7 distant monitoring.
With McDreams Stuttgart’s tech stack, comfort and ease-of-use begins the second a visitor books a keep. Each buyer checks in on-line, receives a digital room key and communicates with lodge employees by way of chat or AI-assisted voice assist. The AI-powered telephone system “Lisa”, which is built-in with Like Magic, fields 10,000 visitor inquiries per 30 days at McDreams Group, resolving as much as 50% with out human intervention.
Regardless of working with simply three workers, McDreams Stuttgart has seen a rise in occupancy charges and visitor satisfaction scores. In comparison with its predecessor, visitor scores have climbed from 7.7 to 8.1 inside three months of reopening. The hyper-lean operations additionally imply McDreams can keep its monetary efficiency even throughout low seasons.
Since opening in September final 12 months, McDreams Stuttgart has achieved a mean occupancy of 77%, rising to 86% this March.
McDreams plans to duplicate the mannequin with the identical companions at two newly signed resorts in Nuremberg and Würzburg.
Dominik Klein, CEO of McDreams, mentioned: “Accommodations have historically required giant groups to perform easily, however by utilizing the suitable ecosystem of know-how, we’ve remodeled our operations to be extraordinarily lean and environment friendly. And we do that with out ever compromising on service high quality. Friends expertise a digital-first keep, with on-line check-in to keyless room entry and AI-powered visitor assist. The trade is evolving quick and we’re proving how know-how could be the muse of a scalable trendy lodge enterprise and superior visitor expertise.”
Markus Feller, CEO of Like Magic, mentioned: “Our mission is to allow digitally seamless hospitality experiences that really feel easy for each employees and company. Our platform integrates all key operational programs, making a extremely environment friendly hub that automates over 80% of employees’s every day duties whereas concurrently digitising the visitor journey. Along with our companions, IMS join and Häfele, we’ve enabled McDreams Stuttgart to ship distinctive service with only a fraction of the normal workforce. With persistent labour shortages, the way forward for hospitality is about small groups making a big effect. We proceed to push the boundaries in know-how to unlock peak effectivity in hospitality.”
Jean-Francois Pauly, Head of Challenge Options of Häfele, mentioned: “The very best innovation occurs when the suitable companions come along with a shared imaginative and prescient. As a full service supplier with greater than 30 years of expertise in hospitality, Häfele stands out as a result of we perceive how resorts function, how house is utilised and the way early selections affect the ‘whole value of possession’ for operators. This enables us to create options which can be each technically superior and financially sustainable. Our collaboration with Like Magic, IMS and McDreams is an ideal instance of this in motion. Friends can transfer seamlessly by way of the lodge, utilizing their smartphone to entry rooms, public areas and storage lockers. Wanting forward, we’re taking our sensible furnishings fittings even additional with cloud-based entry management and sensible room customisation, together with built-in and cost-efficient lighting options. The way forward for hospitality is sensible, scalable and guest-centric, and we’re excited to assist form it.”
Denis Ahern, CEO of IMS join, mentioned: “The hospitality trade has moved from digital-first to digitally seamless. A high-performance digital infrastructure in hospitality is now a fundamental necessity. Friends anticipate the identical degree of connectivity and leisure they’ve at residence and our know-how ensures they get it. At McDreams Stuttgart, we offer ultra-fast Wi-Fi, seamless content material casting and a sensible TV expertise designed for a mobile-first world. Mixed with our open community method, which permits integrations with different sensible lodge programs resembling Like Magic and Häfele, we have now created a simple digital expertise for each company and employees.”
