Kinetiq integrates DAIVID’s AI-powered inventive efficiency metrics into its real-time TV intelligence platform to maximise affect for advertisers
Kinetiq, the AI-powered platform unifying international media intelligence into actionable insights, at the moment introduced a strategic partnership with DAIVID, a pioneer in utilizing AI to measure and enhance the effectiveness of manufacturers’ inventive, to redefine how advertisers consider and optimise the efficiency of their TV adverts at scale.
This primary-of-its-kind international integration brings DAIVID’s superior, AI-powered inventive testing expertise—measuring consideration, emotional response, model recall, and client intent—into Kinetiq’s real-time, multi-channel TV intelligence community.
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By combining Kinetiq’s complete TV advert monitoring and viewers insights with DAIVID’s deep inventive efficiency metrics, advertisers, businesses, and media house owners can now perceive not simply the place and how their adverts are seen but additionally why they drive engagement and motion. The result’s a robust, unified answer that ensures advert investments ship measurable, high-impact outcomes.
“For years, advertisers have needed to depend on fragmented knowledge to evaluate advert effectiveness,” mentioned Kevin Kohn, CEO of Kinetiq. “This partnership modifications that. By integrating inventive high quality with real-time advert monitoring, we offer an entire view of TV promoting efficiency—serving to manufacturers maximize their media spend and optimize inventive affect like by no means earlier than.”
Not like conventional advert testing, which evaluates a restricted set of campaigns, this integration permits steady, large-scale inventive evaluation throughout all TV promoting.
Constructed by combining facial coding, eye monitoring and survey knowledge with pc imaginative and prescient and pc listening APIs, DAIVID’s AI fashions let customers know inside seconds the emotional and enterprise affect of their video or show advert with out the necessity for viewers panels.Manufacturers can immediately determine top-performing adverts, eradicate underperforming inventive, and refine messaging based mostly on data-driven insights, making a extra environment friendly and efficient advert ecosystem.
“This partnership marks a brand new period in TV promoting measurement,” mentioned Ian Forrester, CEO of DAIVID. “Higher inventive drives higher outcomes, and by connecting supply metrics with inventive affect, we’re empowering manufacturers to make smarter, quicker selections—optimizing their inventive effectiveness and maximizing their TV investments.”
About Kinetiq
Kinetiq is the primary and solely AI-powered platform that unifies international paid, earned, and owned media intelligence, remodeling unstructured knowledge into actionable insights. We empower purchasers to optimize investments, outpace rivals, and maximize the affect of their cross-channel media methods, driving smarter selections and measurable outcomes throughout video, audio, and digital channels. For extra info go to: kinetiq.television.
About DAIVID
World inventive effectiveness platform DAIVID’s AI-powered options assist entrepreneurs and content material creators enhance the effectiveness of their advert campaigns at scale. The worldwide firm’s superior inventive testing expertise analyzes movies and pictures on a mass scale, predicting viewer feelings, consideration ranges, and potential affect on model metrics. DAIVID’s knowledge and perception streams can be utilized by entrepreneurs to measure, benchmark and optimize the efficiency of their content material. The platform will also be built-in into third get together advert platforms and advertising and marketing fashions to boost knowledge accuracy and enhance marketing campaign focusing on and efficiency. Shoppers embody Nike, Snapchat and EssenceMediacom. For extra info go to daivid.co.
MEDIA CONTACTS:
Megan Saunders – Chief Advertising and marketing Officer, Kinetiq Electronic mail: msaunders@kinetiq.television
David Waterhouse – PR Director, DAIVID Electronic mail: DW@daivid.co
