Explaining why world markets in 2025 current a golden alternative for B2B entrepreneurs to get forward of their careers.
London, United Kingdom, 10th April 2025
We’re excited to announce that Susannah Streeter, Former BBC Information Anchor, Finance & Markets Knowledgeable, and Head of Cash & Markets at Hargreaves Lansdown, can be a Keynote speaker at internationally famend B2B advertising convention, B2B Ignite, on 2 July 2025.
Susannah can be becoming a member of B2B Advertising and marketing’s CEO, Richard O’Connor, for a keynote presentation titled ‘Driving the waves of financial sea change: Why 2025 is your pivotal second”. The pair will draw on their mixed experience of latest world financial affairs and developments in viewers behaviour to debate how B2B entrepreneurs can keep related, and grow to be not solely industrial progress drivers, however a trusted voice on their organisation’s board.
Susannah is properly positioned to convey useful insights and experience to the B2B advertising professionals in attendance. She is a broadcaster, monetary commentator and former RAF Reserve officer who has anchored flagship information reveals on BBC TV and radio and hosts main conferences all over the world.
On the BBC, Susannah was the anchor for World Enterprise Report on the BBC World Service and BBC World TV. Susannah hosts the Microsoft EY Tech Instructions podcast ‘Swap Your Cash On’ for Hargreaves Lansdown and the collection ‘The right way to develop a CMO’, interviewing advertising leaders from throughout the UK. She has additionally interviewed world leaders, CEOs and central bankers on financial points, tech traits and worldwide relations at conferences together with Deepfest AI 2025 in Riyadh, Arctic Frontiers in Tromsø, the World Inexperienced Financial system Summit in Dubai, the Worldwide Banking Discussion board in Kuwait, the Sustainable Finance Discussion board in Abu Dhabi and Our Ocean in Oslo.
This Keynote session comes at a pivotal second within the B2B advertising business. Present seismic shifts in B2B markets imply that the business is coming as much as a fork within the street.
One route factors towards a future the place advertising is firmly established as a strategic, commercially-driven operate with a significant voice in enterprise decision-making. The opposite dangers diminishing the self-discipline’s affect, lowering it to a reactive position with restricted strategic enter. This second has important implications not just for the way forward for the occupation but additionally for the profession development of particular person entrepreneurs. If B2B entrepreneurs don’t grow to be extra commercially-driven and oriented round enterprise outcomes, they threat being left just for one of many 4 Ps: promotion. This may imply fewer alternatives for skilled improvement, and a decrease perceived worth in enterprise.
“We’ll be unpacking the massive shifts in B2B markets, and why B2B entrepreneurs are at a crossroads,” mentioned Richard O’Connor, CEO at B2B Advertising and marketing. “The macro-economic outlook, shifting purchaser behaviours, and altering boardroom expectations are reshaping the B2B advertising panorama. Our dialogue will dive into what this implies for the affect, worth, and careers of B2B entrepreneurs in 2025”.
This session goals to profit B2B entrepreneurs at each stage, by going through the one greatest problem entrepreneurs face as a occupation head on.
B2B Ignite 2025 will happen on 2 July in London. Yow will discover out extra info, together with the best way to attend, on the occasion web site right here.
