London, 15 April 2025: SDK Consulting, income and business consultancy for motels, has been appointed by boutique lodge model Z Motels to develop the business technique and run the income and distribution division.
Jon Siberry will probably be main the business perform as Director of Income Administration overseeing the income technique at each the group and unit ranges of the 14 property portfolio. Jon joined Z Motels as of March 2025 and can give attention to distribution, income administration expertise, fee technique, enterprise evaluation, and strategic planning.
Past supporting and creating the Income Administration crew, Jon will probably be collaborating intently with the E-Commerce and Operations groups to work on rising the portfolio and maximising efficiency throughout all areas.
“Z Motels is a superb model with enormous potential, particularly with the Leicester Sq. web site opening this yr,” mentioned Jon Siberry, CEO and founding father of SDK Consulting. “With a have to handle demand to optimise profitability throughout town properties, Z Motels units a bar for delivering high quality at inexpensive charges. We sit up for increasing their distribution community and enhancing the worth technique to repeatedly make them a beautiful selection for enterprise and leisure travellers.”
“We’ve recognized Jon for some time and seen the affect that he and SDK Consulting have had on lodge income methods,” mentioned Bev King, Founder and CEO of Z Motels. “As we develop our model and put together to open Leicester Sq. we should be primed to seize market alternatives. Beneath Jon’s path and steerage, we’re assured that our income methods will thrive to help additional progress.”
SDK Consulting presents a complete vary of income administration options and providers to assist hoteliers hold an in depth eye on their monetary efficiency, high quality and repair supply throughout all departments.
Siberry has over 30 years expertise operating motels, in each Rooms and Meals & Beverage. He obtained a level in Resort Administration in Bermuda within the early 90’s. Following a few years working in motels world wide, SDK Consulting was established in 2004 with Jon becoming a member of Sarova Motels as Group Income Supervisor in 2005.
At Sarova, Jon helps and co-ordinates every of the Income Managers in its 4 UK motels, answerable for distribution, income administration expertise, fee technique, enterprise evaluation and strategic planning. As well as, Jon runs the Central Reservations and Central Occasions departments and works along with the E-Commerce and Advertising departments as a part of the general Industrial Group.
Beneath SDK Consulting, Jon will probably be working between Sarova Motels and Z Motels for the foreseeable future.
