Blended Scotch model Chivas Regal has teamed up with London-based Willy’s Pies to serve whisky-infused pies at Arsenal Soccer Membership this Sunday (18 Could).
Chivas Regal is Arsenal’s official whisky associate, having signed a multi-year world partnership cope with the North London-based Premier League membership final August.
The whisky-infused pies might be served on the final Arsenal residence sport of the season this Sunday, in opposition to Newcastle United at Emirates Stadium, as a tribute to the Gunners Pub group and North London delight.
Combining Scottish components, the pie is infused with Chivas Regal’s signature blended 12-year-old Scotch whisky, coupled with slow-braised beef brisket and caramelised shallots deglazed in Chivas Regal, Isle of Mull cheddar, and wealthy gravy – all wrapped in Willy’s signature buttery puff pastry and completed with gold mud.
Will Lewis, co-founder of Willy’s Pies, stated: “We’re thrilled to be teaming up with Chivas Regal to offer again to our spirited group of Gooners with one thing particular as a thanks to their unwavering assist all season.
“The concept was to create a pie that feels as celebratory because the event with a contact of Chivas Regal’s signature luxurious, and I believe we’ve nailed it. The Chivas Regal 12-year-old mix brings a complete new layer of depth and heat to the flavour, and we’re excited for followers to style what we’ve cooked up.”
On the sport, the primary 200 grownup supporters on the Membership stage who buy a pie may even obtain a complimentary Orange Chivas Regal Highball.
After the sport, the pie may even be out there on Willy’s Pies web site for a restricted time, with all proceeds being reinvested into the group.
Pies and Punchlines
To carry the collaboration to life, and as a part of its broader dedication to offering elevated leisure and experiences for supporters, Chivas Regal has enlisted comic and fellow Arsenal supporter Mo Gilligan to launch a brand new Pies and Punchlines content material collection.
The primary episode might be out there on 22 Could and options Gilligan serving up pie-related humour and playful soccer banter. It contains interviews with Arsenal gamers Kai Havertz, Mikel Merino and Leandro Trossard.
The collection guarantees a ‘light-hearted’ and ‘behind-the-scenes’ take a look at the personalities behind the jerseys, with insights into matchday rituals, participant impersonations and surprising anecdotes.
Nick Blacknell, world advertising director for Chivas Regal at Chivas Brothers, commented: “At Chivas Regal, we’ve at all times believed success tastes higher shared, and there’s no higher solution to carry that to life than with a pie and a dram on matchday, as we pay homage to the center and soul of the membership – the supporters.
“Becoming a member of forces on this collaboration with each Willy’s and Mo Gilligan – one other beloved voice of the Arsenal group – demonstrates our dedication to connecting with followers in a manner that feels related, entertaining, and reflective of our shared values round craft, group spirit and collective success.
“Our partnership with Arsenal is rooted in giving again to supporters on the core of the whole lot we do.”
Chivas Regal can also be the official associate of the Scuderia Ferrari HP Components One workforce. As a part of the collaboration, the Scotch whisky model named Components One driver Charles Leclerc its world model ambassador in a multi-year partnership.
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