Zales* has launched a brand new marketing campaign developed in partnership with Anomaly in New York. The jewellery on the market at Zales at present is featured prominently within the promoting.
The marketing campaign is just not excessive idea, however it’s trendy, dramatic, and it’s additionally clearly promoting (the place product and story are neatly intertwined).
The road “Personal It” punctuates the tip of the movie, and in keeping with the model it serves as a rallying cry for a brand new technology of jewellery lovers.
Anomaly additionally helped Zales place and identify a brand new product line, Whimly, that includes each advantageous and demi-fine metals, and a vibrant shade palette. The brand new line is particularly designed to enchantment to the model’s new deal with Zillennials.
“I’ve at all times personally liked jewellery and appreciated it as a possibility for any particular person to essentially categorical themselves,” stated Franke Rodriguez, CEO at Anomaly New York.
*Zales was based in 1924 in Wichita Falls, TX. Within the early years of the corporate, the Zale brothers instituted a credit score plan whereby prospects might pay “a penny down and a greenback per week,” making it simpler for the American employee to buy jewellery.
Associated
Uncover extra from Adpulp
Subscribe to get the most recent posts despatched to your e-mail.
