Since peaking at 246 workplaces in This autumn 2023, RE/MAX’s mortgage franchising enterprise has skilled declines for 5 consecutive quarters.
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New Motto Mortgage workplaces in Texas, Florida and Missouri might assist RE/MAX’s mortgage franchising enterprise get again into progress mode after 5 consecutive quarters of declining workplace counts.
Motto Mortgage DreamNest — already serving the metro Houston market and markets all through Texas — will host a ribbon reducing ceremony Saturday, June 7, at its just lately opened Cypress workplace.
Proprietor Frank Martin brings over 17 years of actual property development and improvement expertise to the brand new Motto Mortgage brokerage, the place Christian Sanchez will function department supervisor.
“We’re thrilled to be open for enterprise in Cypress, and we’re wanting ahead to personally introducing ourselves to the neighborhood at our grand opening occasion,” Martin stated in a assertion Thursday. “Motto Mortgage DreamNest provides an advantageous different to the standard mortgage bankers presently working within the Larger Houston space.”
Motto Mortgage had beforehand introduced the opening of recent workplaces in Orlando, Florida (Motto Mortgage United), in March and Girardeau, Missouri (Motto Mortgage Residence Advisors), in February.
Motto Mortgage doesn’t make loans itself however supplies expertise, coaching and advertising and marketing instruments to franchisors. Every Motto Mortgage franchise is independently owned, operated and licensed by mortgage brokers who work with a number of wholesale lenders to search out the very best deal for his or her shoppers.
After speedy progress in the course of the pandemic — the variety of open workplaces almost doubled from 118 in Q1 2020 to 235 in Q2 2023 — Motto Mortgage’s open workplace depend peaked at 246 in This autumn 2023 and has been shrinking ever since.
Motto Mortgage open workplace depend
Supply: RE/MAX Holdings earnings stories.
Rising mortgage charges slowed the tempo at which Motto Mortgage indicators new franchise agreements, and a few current franchises have gone out of enterprise or not been renewed. Franchisees signal seven-year agreements instantly with Motto Franchising, and 2024 was the primary full 12 months Motto has had workplaces come up for renewal.
In reporting a $2 million internet loss for the primary quarter, father or mother firm RE/MAX Holdings stated there have been 224 Motto Mortgage workplaces open as of March 31, down 8 p.c from a 12 months in the past.
RE/MAX disclosed in its earnings report that it was offering short-term monetary reduction to 58 of these workplaces, which have been “briefly both not being billed and/or having related income acknowledged.”
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RE/MAX additionally supplies third-party mortgage processing providers to mortgage brokers via one other subsidiary, wemlo, which it acquired in 2020.
Karri Callahan
“It’s clearly a troublesome setting for each the legacy Motto enterprise in addition to what we’re seeing when it comes to the processing enterprise from a wemlo perspective,” RE/MAX Holdings Chief Monetary Officer Karri Callahan stated on a Could 2 name with funding analysts.
Callahan stated the shrinking workplace depend is the most important driver within the decline in income generated by Motto Mortgage and wemlo, however “we actually have seen some stabilization there on a sequential quarter foundation, which is nice to see.”
Firm executives have been additionally happy with the engagement finally month’s Motto Mortgage Innovation and Mortgage Excellence (MILE) Summit in Orlando, which Callahan referred to as “very, very optimistic.”
Practically 300 awards have been introduced on the MILE Summit, together with:
In February, Motto Mortgage was named to the 2025 Entrepreneur Franchise 500 Listing for the sixth consecutive 12 months, rating 494th.
RE/MAX introduced on March 31 that Motto Mortgage President and CEO Ward Morrison — who led the corporate throughout its explosive progress section — is getting married and has determined to retire on June 15, however will proceed to work for the corporate as a marketing consultant for the remainder of the 12 months.
Erik Carlson
On the corporate’s earnings name, RE/MAX CEO Erik Carlson referred to as Morrison “irreplaceable,” however stated an energetic search is underway — internally and externally — for his successor.
“We now have an incredible workforce in place at Motto and wemlo, and in order that workforce is doing nice issues proper now,” Carlson stated. “Clearly, with the mortgage market, there’s plenty of nice candidates on the market. So we’ll look each inside the partitions and out of doors the partitions, and we’ll have an announcement on that, I hope, earlier than our subsequent earnings name.”
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