Benefit Magnificence, the minimalist magnificence model, has chosen Prolog Fulfilment, to handle the distribution of its UK direct to shopper (DTC) orders, and to help its launch into a number one magnificence retailer.
Recognized for its curated assortment of accessible luxurious magnificence necessities, Benefit already had a buyer base within the UK however was delivering merchandise from the US, leading to longer delivery occasions. The corporate took the choice to develop this DTC service to incorporate a subsequent day supply service which required a UK accomplice, and following an settlement to produce merchandise to a number one UK magnificence retailer they turned to Prolog, the worldwide fulfilment supplier, to supply them with a complete fulfilment service. Prolog will handle all end-to-end inventory and supply necessities, as-well as kitting and returns processing.
Todd Brower, VP Operations at Benefit Magnificence, commented: “In 2024, we skilled important progress, and Prolog’s strong supply resolution has supplied us with the whole lot we have to help our UK technique.”
James Coleman, Enterprise Growth Director at Prolog Fulfilment added: “From the get-go our partnership with Benefit has been about offering a scalable and versatile resolution with quicker supply occasions for his or her prospects, as-well as supporting their B2B providing.”
