The Fever is utilizing Agentforce, Information Cloud, and Advertising and marketing Cloud to ship extra customized experiences, serving to to extend attendance, loyalty, and total satisfaction with its followers
SAN FRANCISCO, CALIFORNIA–(BUSINESS WIRE)–Salesforce (NYSE: CRM), the world’s #1 AI CRM, right this moment introduced that the Indiana Fever and its guardian group Pacers Sports activities & Leisure (PS&E) are deploying Agentforce, Salesforce’s digital labor platform, to autonomously scale deeper, extra customized connections with their quickly increasing fanbase and increase its advertising and gross sales groups with agentic AI.
In 2024, the Indiana Fever set information in viewership, recreation attendance, and digital engagement, promoting essentially the most recreation tickets in franchise historical past and resulting in a 265% enhance in attendance from the prior season. To construct on their record-setting development, the Fever sought a approach to scale the creation and distribution of customized advertising and gross sales content material.
With Agentforce, the Fever will gasoline focused, clever engagement throughout a number of touchpoints whereas scaling operations by AI automation. Salesforce Information Cloud, which unifies beforehand siloed information, will create complete fan profiles that embody current Fever ticket purchases, merchandise transactions, and repair requests. Utilizing Agentforce in Advertising and marketing Cloud, the Fever can then leverage this wealthy information to autonomously craft individualized electronic mail campaigns tailor-made to every fan’s preferences and actions. The system can analyze contact information and routinely generate advertising or gross sales suggestions utilizing transactional, behavioral, and demographic insights. As an example, Agentforce may alert gross sales reps about upcoming fan birthdays with advised low cost codes, notify prospects when their favourite participant’s jersey restocks, or promote video games that includes most well-liked matchups — all with out guide intervention.
“We’re constructing essentially the most priceless database in skilled sports activities, and this partnership with Salesforce is a major step in that route,” mentioned Joey Graziano, EVP, Technique & New Enterprise Ventures, Pacers Sports activities & Leisure. “Agentforce will assist us improve how we have interaction with our fanbase by providing customized suggestions at scale, unlocking new alternatives for the Indiana Fever and all the PS&E ecosystem.”
“The Indiana Fever and PS&E are seizing a pivotal second, and Salesforce is the perfect accomplice to assist them forge deeper, extra significant connections with its quickly increasing fanbase,” mentioned Adam Evans, SVP Product, Salesforce. “By harnessing the ability of the deeply unified Salesforce Platform, the Fever is setting a brand new customary for understanding and nurturing followers within the WNBA and in sports activities writ-large.”
What’s subsequent
As PS&E’s database continues to develop, Information Cloud will assist the group to unify buyer information throughout all properties — together with the Indiana Fever, the Indiana Pacers, the Gainbridge Fieldhouse occasion venue, on-line shops, a number of POS methods, and ticketing platforms, and extra. Sooner or later, PS&E additionally anticipates utilizing Agentforce to assist energy its fan-centric “ONE loyalty program,” with the purpose of making a unified app the place followers can view, handle, observe, and work together with each contact level throughout all PS&E properties and channels.
Extra data:
About Salesforce
Salesforce helps organizations of any measurement reimagine their enterprise with AI. Agentforce — the digital labor answer for enterprises — seamlessly integrates with Buyer 360 purposes, Information Cloud, and Einstein AI to create a limitless workforce, bringing people and brokers collectively to ship buyer success on a single, trusted platform. Go to www.salesforce.com for extra data.
In regards to the Indiana Fever
The Indiana Fever is knowledgeable basketball workforce within the Girls’s Nationwide Basketball Affiliation (WNBA), primarily based in Indianapolis. Based in 2000, the workforce is a part of Pacers Sports activities & Leisure (PS&E). The Indiana Fever has garnered vital consideration and a passionate fan base, significantly with the addition of standout participant Caitlin Clark in 2024. The workforce performs its residence video games at Gainbridge Fieldhouse.
About Pacers Sports activities & Leisure
Pacers Sports activities & Leisure is the company id exemplified by the Indiana Pacers, Indiana Fever, Noblesville Growth, Pacers Basis, Inc., and Gainbridge Fieldhouse. Its workforce of impressed and devoted staff guarantees to ship high quality leisure and unparalleled service.
Media Contact
PR Contact:
pr@salesforce.com
