BWH Lodges GB is launching a sooner, easier web site as a part of a push to assist its companions minimise reliance on OTAs.
This can affect greater than 230 unbiased hoteliers throughout the UK.
The absolutely redesigned web site is a part of plans to enhance digital infrastructure and can ship sooner load occasions, a simplified reserving journey and improved picture and content material performance.
It’s going to additionally introduce instruments to assist advertising and marketing exercise at each lodge and regional stage, with future plans to combine AI.
The transfer follows a number of years of growth and testing and types a part of BWH’s long-term digital funding technique. The platform is underpinned by cloud-based expertise, with a concentrate on bettering the visitor expertise whereas streamlining operational processes for lodge groups.
Chris Bowling, head of digital and shopper advertising and marketing at BWH Lodges GB, stated: “The launch of this new web site will present unbiased hoteliers with the instruments they should compete with the large gamers, for superior tech with out the complexity.
“This launch has been years within the making, with vigorous testing to make sure each a part of the journey is optimised and environment friendly. Our workforce is right here to verify the tech works for our hoteliers, not the opposite manner round.
“We’re after all invested in serving to our members thrive – by taking the strain off them and offering ongoing experience that makes their digital presence stronger, extra streamlined and finally extra worthwhile.”
BWH Lodges GB is forecasting enhancements in conversion charges and natural visitors on account of the rebuild, in addition to a discount in OTA dependency.
This improve will affect all BWH hoteliers, together with Angela Burns, CEO of Webb Lodge Group Ltd and proprietor of three BWH motels together with Moor Corridor Lodge & Spa, BW Premier Assortment by Finest Western in Sutton Coldfield
Angela Burns stated: “We’ve been working with BWH Lodges since its inception greater than 50 years in the past and so they’ve at all times been a implausible companion – giving us the liberty to run our companies whereas offering the appropriate assist.
“With expertise evolving so shortly within the business, it’s nice to see BWH specializing in options that not solely increase our direct bookings and scale back our reliance on OTAs, but in addition ship what our company really care about.
“As a lodge, photographs are key, however giant recordsdata can decelerate web site speeds. This new web site launch from BWH supplies us with a central hub that lets our properties shine with out compromising loading speeds, guaranteeing company have the very best on-line expertise that mirrors the extent of care they obtain once they arrive.”
Worldwide, BWH Lodges operates out of greater than 100 nations with 4,200 motels and 60 million rewards members which implies that companion motels have the potential to considerably enhance their variety of abroad company.
BWH Lodges GB, which represents Nice Britain’s largest group of unbiased motels, together with Finest Western and WorldHotels, permits hoteliers to get pleasure from international attain with out sacrificing their individuality.
For extra info go to joinbwhhotels.co.uk.
