Chicago — Gen Z shoppers tends to get pleasure from bitter and spicy-flavored snacks whereas touring with pals, whereas Millennials usually tend to eat tangy-flavored snacks than every other era, although their foremost focus when shopping for snacks is to maintain the entire household completely satisfied, based on the Summer season Street Journey Snacking Survey from Kellanova Gen X and Boomers desire salty & candy flavors and hold it easy by hitting the street solo or with a journey buddy.
“With the summer season street journey season kicking off, we wished to search out out what individuals like to munch on essentially the most and found all generations crave Cheez-It and Pringles snacks, with Gen Z reaching for the boldest flavors,” says Julia Wilkinson, senior director of insights at Kellanova. “With 9 out of 10 roadtrippers consuming multiple snack throughout their travels, we additionally realized individuals’s ages and the place they dwell closely influences their street journey snacking choices.”
Completely different age teams carry their very own flare to what they snack on and the way they pack snacks for journeys:
- Gen Z is extra seemingly than every other era to need adventurous snack flavors, equivalent to bitter and bitter together with savory and spicy. Preferring to journey with a gaggle of pals versus solo, they are saying shareability is important.
- Millennials usually tend to gravitate in direction of tangy flavors, however their high decisions are salty, candy, and tacky flavors. With the bulk touring with youngsters, their high precedence is bringing snacks for the entire household to get pleasure from.
- Gen X is up for something: crackers, chips, and protein snacks like beef jerky. General, they like candy, salty, and chocolatey flavors and, when not touring with youngsters, they need to hit the street with a journey buddy.
- Boomers select salty, candy, and chocolatey flavors and chips, nuts & seeds, and salty snack mixes. Most journey solo or with a pal or associate, and they’re extra seemingly than different era to purchase snacks at stops alongside the way in which.
In terms of regional snacking habits:
- The Most Spontaneous: The South shares up alongside the journey and prefers salty, candy, and chocolatey snacks.
- Extra Cheese, Please: Northeasterners are twice as more likely to eat one thing creamy-flavored in comparison with Midwesterners. One out of three Midwesterners rank cheesy-flavored snacks of their high three.
- Nearly Something Goes: These dwelling within the Mountain West and Pacific Coast often go away snack planning to others and are completely satisfied to eat no matter is out there once they’re hungry. However that doesn’t imply they don’t have their favorites, with salty, candy, and chocolatey flavors of their high three.
