Worldwide vacationers spent a document $254 billion within the US final yr. Issues look notably completely different this yr.
White Home journey bans, a relentless barrage of insults, and hostility in the direction of all types of individuals have shortly led to the potential for billions of {dollars} in losses for the US journey trade, as Canadians, Mexicans, and Europeans hesitate to journey to the US.
In line with Fortune, Canadian flight reservations to the U.S. are down 70% by way of September versus the identical interval final yr. This huge shift in spending poses a big menace to firms within the retail, hospitality, and leisure sectors, in addition to American jobs.
Do you know that tourism is New York State’s second-largest trade, supporting one in 10 jobs within the Empire State?
Promoting gained’t repair these unlucky notion issues for New York and different standard US locations, however it’s good to remind vacationers what they is likely to be lacking (by touring elsewhere). This new marketing campaign for I LOVE NY and journey specialist, MMGY, helps try this.
“Tourism is synonymous with New York State, due to all of our superb sights, from seashores to excessive peaks, from the Erie Canal to iconic museums and performing arts venues,” New York Governor Kathy Hochul stated.
“This important trade is dealing with difficult new political and financial headwinds. That’s why supporting our tourism trade is extra vital than ever, and why we’re getting out the message that regardless of the place you’re from, you’re all the time welcome in New York State,” she added.
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