Now in its fifth version, the World Vape Present 2025 as soon as once more affirmed its place as the biggest and most influential worldwide occasion for the vaping and different nicotine {industry}. Held on the Dubai World Commerce Centre from June 18–20, the occasion drew over 15,682 guests from 109 international locations, with greater than 300 exhibitors representing the world’s prime manufacturers, producers, regulatory specialists, and distributors.
This 12 months’s version showcased a major shift within the {industry}’s tone—marked by a rising concentrate on regulatory compliance, sustainability, and the enlargement into rising markets. The occasion efficiently bridged enterprise, innovation, and environmental duty, reaffirming Dubai’s function as a world hub for next-generation nicotine applied sciences.
Sustainability Takes Middle Stage: Smucci Recycling Partnership
In a transparent demonstration of environmental management, World Vape Present 2025 partnered with Smucci Recycling and Enviroserve—a Dubai Municipality and Ministry of Setting-certified group—to introduce a vape system recycling initiative. The undertaking displays a wider dedication to inexperienced innovation, making certain that the {industry}’s fast development doesn’t come on the expense of the planet.
Dozens of Smucci Recycling Bins have been positioned all through the venue, together with a central hub on the entrance of Corridor 6. Utilizing the “Scan, Snap, Drop” system, guests might scan a QR code, snap a photograph of their system, and drop it into a sensible bin. In return, they earned Smucci Cash through the Smucci Drop App, redeemable for unique merchandise or reductions.
“We’re on a mission to make vape recycling as straightforward and accessible as potential,” stated Smucci Recycling. “With our full-cycle transparency, we’re turning used vapes into sustainable uncooked supplies.”
A stay replace on the initiative’s progress was shared through the International Vape Discussion board, and organizers confirmed a post-event Environmental Affect Report can be revealed to quantify this system’s success.
International Vape Discussion board: A Platform for Business Dialogue and Management
Held alongside the primary exhibition, the International Vape Discussion board introduced collectively key voices from throughout the {industry} to discover the evolving panorama of vaping regulation, sustainability, and innovation. The discussion board served as a central stage for high-level dialogue, the place thought leaders, policymakers, environmental advocates, and model executives engaged in candid dialogue in regards to the sector’s most urgent challenges and alternatives.
One of many standout periods featured Smucci Recycling and Capseca Restricted, specializing in sustainable product improvement and environmental impression. Audio system emphasised the necessity for inexperienced innovation to start on the design part and proceed by way of to end-of-life options—an strategy now gaining traction throughout the {industry}.
“The World Vape Discussion board is a perfect platform for speaking the significance of recycling, and the benefits that fastidiously thought of product improvement can have in decreasing the environmental impression of the vaping {industry},” Pete Lomas, Director of Capseca Restricted
The discussion board additionally served because the stay stage for updates on key initiatives such because the Smucci Recycling Program and the upcoming Environmental Affect Report, underscoring the {industry}’s shift towards accountability and transparency.
Past environmental points, periods explored international compliance challenges, cross-market regulation, and the function of public schooling in decreasing hurt. The viewers, composed of decision-makers and professionals from over 100 international locations, actively contributed to discussions—highlighting a shared momentum towards constructing a extra accountable and collaborative {industry}.
WVS 2025 App: A Digital Leap Ahead
Supporting the occasion’s trendy route, organizers launched the official WVS 2025 App, streamlining the customer expertise and decreasing the necessity for printed supplies.
By way of the app, attendees might:
- Navigate a stay flooring plan
- Find exhibitor cubicles
- Obtain on the spot notifications
- Observe stay periods and provides
The digital instrument considerably decreased congestion and enhanced real-time engagement, particularly invaluable given the dimensions and variety of the occasion.
The Compliance Clinic: A Milestone for Regulatory Steering
Debuting to extensive acclaim, The Compliance Clinic was launched in partnership with Inter Scientific to assist manufacturers, regulators, and stakeholders navigate the rising complexities of worldwide vape compliance.
The clinic offered free, non-public consultations on matters corresponding to:
- Product testing
- Nicotine regulation
- International packaging and labeling requirements
Over three days, the clinic welcomed hundreds of attendees and rapidly grew to become a important platform for transparency, client security, and cross-industry dialogue. Organizers praised the excessive stage of engagement, and lots of manufacturers reported newfound confidence of their regulatory methods.
“The Compliance Clinic was an enormous success,” stated Inter Scientific. “It sparked essential conversations round transparency, belief, and the evolving duties of vape producers worldwide.”
As a result of overwhelming demand, the characteristic is already confirmed to return in 2026.
Worldwide Shopping for Teams: Focused Market Entry
In a daring transfer to broaden international attain, World Vape Present 2025 launched the Worldwide Shopping for Teams initiative—connecting pre-qualified patrons and distributors from strategic markets with exhibiting manufacturers.
The 2025 program targeted on 4 key areas:
- Saudi Arabia
- North Africa
- South Africa
- VIPs from the worldwide tobacco {industry}
Every group was fastidiously chosen based mostly on regional market potential, and members have been simply identifiable by country-labeled badges and coloured lanyards. The initiative provided:
- Pre-qualified enterprise leads
- Centered B2B matchmaking
- Stronger ROI for exhibitors
“That is about high quality over amount,” stated organizers. “We’re enabling direct entry to critical patrons who’re actively looking for innovation and long-term partnerships.”
This system’s success is anticipated to form future commerce methods on the present.
Vaping Publish On-Website: Capturing the Pulse of the Business
As with each version of the World Vape Present, the Vaping Publish workforce was actively current on-site, delivering in-depth protection that went past the headlines. Shifting between cubicles, attending discussions, and interesting with exhibitors from world wide.
What stood out this 12 months was the noticeable shift in tone and consciousness. Conversations have been now not confined to flavors or system efficiency—they more and more revolved round regulatory compliance, accountable advertising and marketing, uncooked materials sourcing, and sustainable design. This evolution was mirrored not solely within the discourse but in addition in how merchandise have been introduced: extra clear, extra skilled, and extra aligned with international expectations.
We additionally noticed a renewed presence of legacy manufacturers reinventing themselves with improved applied sciences and eco-conscious designs, alongside formidable newcomers who’re inserting social duty on the coronary heart of their innovation. A number of of those new gamers confirmed clear intentions to serve the Arab market particularly—with tailor-made flavors, packaging, and messaging methods.
Of explicit be aware was the rising professionalism of Arab exhibitors—particularly these from Saudi Arabia, the UAE, Egypt, and Iraq—who demonstrated clear mastery of compliance requirements and a rising ambition to broaden into Asian and European markets. These manufacturers are now not content material with enjoying an area function; they’re now positioning themselves as full-fledged industrial and business companions on the worldwide stage.
Influencers have been additionally current in pressure, however not merely as promotional faces. Many took half in open panel discussions, elevating points round regulation, transparency, and client safety. Their participation mirrored a maturing relationship between manufacturers and the digital group, and a broader sense of shared duty inside the vape ecosystem.
Remaining Ideas: The Way forward for Vaping Is Collaborative
Because the curtain fell on World Vape Present 2025, three highly effective messages stood out:
- Regulatory compliance is now not a bonus—it’s a enterprise necessity.
- Rising markets are shaping the following wave of world development.
- Sustainability is a defining metric of {industry} management.
Most significantly, the occasion made one factor clear:
The vaping {industry} stays an area for innovation and reinvention—offered it maintains stability between progress, duty, and international cooperation.
