Speyside distillery Glen Moray has launched its ‘greatest’ funding in UK journey retail so far within the lead as much as the Senior Open Championship.
To assist the second yr of its partnership with golf’s Senior Open Championship, the Scotch model has arrange activations in 4 of the UK’s busiest airport hubs: London Heathrow Terminal 2, Edinburgh, Glasgow and Aberdeen.
Inside the activations, travellers can get pleasure from tastings and masterclasses, all that includes the model’s Basic Spherical golf marketing campaign.
The funding in UK journey retail intends to assist rising gross sales for the model’s journey retail vary. This contains Glen Moray 12 Years Outdated, 15 Years Outdated and 18 Years Outdated, plus the model’s ‘Explorer’ reward pack, which incorporates 50ml tasters of Glen Moray’s Basic Assortment (Elgin Basic, Port Cask End, Sherry Cask End and Peated Single Malt).
Glen Moray’s UK advertising and marketing supervisor Janette Deed stated: “Journey retail is an more and more essential channel for Glen Moray, and we’re investing yr spherical to assist our manufacturers and showcase the heritage, high quality and nice vary of whiskies that our Speyside single malt has to supply.
“Over the summer season, our focus is firmly on our Glasgow Airport activation, celebrating golf, and our partnership with the Senior Open Championship this July.
“Whisky and golf are two nice Scottish icons which have a lot in frequent. We’re very a lot wanting ahead to sharing a style of Glen Moray and some {golfing} tales with passengers over the summer season months.’”
The ISPS Handa Senior Open Championship takes place on 24-27 July at Sunningdale Golf Membership in Berkshire, England. Round 35,000 golf followers are anticipated to attend.
Glen Moray’s grew to become the official whisky of the Senior Open was final yr as a part of a three-year deal.
At the beginning of summer season, the model ditched the Scotch label to create a spirit drink completed in maple syrup casks.
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