Loyalty applications are all over the place—however constructing one that really works (particularly in lower-frequency retail like menswear) takes extra than simply factors and perks. Politix, a part of Australia’s Nation Highway Group, just lately relaunched its loyalty program, Politix Plus, with Antavo, and in lower than a 12 months, they’re already seeing traction.
You’re additionally able to see what’s on the market by way of loyalty tech and next-gen flexibility? Our helpful RFP worksheet will show you how to decide your new loyalty vendor in probably the most detail-oriented method doable!
The Story Behind Politix Plus
Born almost 50 years in the past, Politix made its identify with daring leather-based jackets and advanced into an Australian staple for accessible, high-quality males’s suiting. The model expanded throughout Australia, New Zealand, and just lately South Africa, they usually wished to ensure that their new prospects stick round — therefore the want for a premium loyalty expertise.
Initially, the model launched Politix Plus in 2023, however in 2024, the corporate partnered with Antavo to additional evolve the loyalty program. As step one, Politix Plus has been migrated to Antavo’s platform, which is now stay on-line and in 99 retail shops in Australia and New Zealand. And the replatforming solely took 3 and a half months, efficiently migrating a whole lot of hundreds of shoppers.
The Loyalty Program in a Nutshell
Politix Plus is a tier-based loyalty program with 4 ranges—beginning at Black and ascending to Emerald—primarily based on annual spend. The extra prospects make investments, the extra worth they unlock.
Every tier provides a set of compelling advantages:
- Free transport throughout all tiers.
- Early entry to provides and product drops (very important throughout busy gross sales seasons like Cyber Week).
- Tier-specific promotions and unique rewards.
- Birthday and tier-entry presents, with reward values scaling with the tier degree.
On the present stage, rising the member group is the highest precedence for Politix. Most signups occur in-store, due to extremely engaged frontline employees who act as model and program ambassadors. On-line signups by way of the web site complement this effort, rounding out a technique that meets the shopper wherever they’re.
It’s price highlighting that though this system mirrors these of its sister manufacturers for now, the staff behind Politix Plus is hyper-aware that male buyers behave otherwise—usually procuring much less often and interesting much less emotionally. That’s why fixed testing and refinement are a part of this system’s DNA.
Outcomes That Communicate Volumes
Though this system remains to be in its early days, the outcomes are encouraging. Two metrics positively stand out:
- Energetic member development
- Spend per member
These KPIs function their guiding stars for the staff. With new member acquisition underway, the subsequent section is nurturing these members via the tiers. This shift in focus—from acquisition to engagement—is pushed by knowledge and aimed toward creating long-term worth.
The following section? Bringing the model into Nation Highway Group’s broader experimentation program to raised perceive what resonates with their distinctive buyer base.
Being such a brand new program, our essential focus is attracting new members and retaining them engaged. For instance, motivating members to maneuver up from the underside tier. That’s our focus proper now, and we’re already seeing constructive outcomes.
How Antavo’s Tech Is Powering Politix Plus
Antavo didn’t simply supply a tech stack—they supplied time. Confronted with a six-month deadline to transition off from their earlier loyalty vendor, the Politix staff wanted a associate that might transfer quick with out compromising high quality.
Antavo’s modular, API-first structure made it doable to recreate the preliminary construction and get this system up and operating in document time.
However pace was simply the beginning. Antavo’s platform is constructed for evolution—precisely what Politix wants as they check new methods, refine member journeys, and discover future enhancements.
When wanting on the future, two of the large issues we’re contemplating in the long term are experimental, non-transactional advantages and partnerships, to offer worth to each new prospects and higher-tier members. However proper now, we’re specializing in the bread and butter of the loyalty program.
Able to Make Loyalty Your Model’s Aggressive Benefit?
If Politix might launch a brand new program in beneath six months and begin seeing outcomes with a low-frequency buyer base, so are you able to.
At Antavo, we specialise in serving to manufacturers construct trendy, data-driven loyalty applications that transcend factors. Whether or not you’re beginning contemporary or upgrading a legacy system, we’ve acquired the tech, the staff, and the experience to get you there.
Guide a demo at this time and let’s begin constructing the loyalty program your prospects will really love.
Don’t overlook to obtain our user-friendly RFP Worksheet!
Tamas is the Head of Content material at Antavo and a Licensed Loyalty Advertising Skilled – CLMP. Tamas is thought for having a eager eye for loyalty and buyer retention methods and tendencies. Tamas can also be a real gamer at coronary heart and has a powerful assortment of cyberpunk books.
