Retailers can keep forward with PAR Retail’s absolutely certified, ready-to-deploy platform
NEW HARTFORD, NEW YORK — July 21, 2025 — PAR Expertise Company (NYSE: PAR) at the moment introduced that PAR® Retail , a number one supplier of know-how options purpose-built for comfort retail, is one among solely two third-party suppliers at present certified to help retailers’ full Tier 4 participation in Altria Group Distribution Firm’s (AGDC) 2026 Digital Commerce Program.
Tier 4 is essentially the most superior stage of Altria’s evolving Digital Commerce Program, providing retailers the very best potential to spice up income, construct loyalty, and drive retailer visitors by means of enhanced digital engagement. To qualify for Tier 4, retailers should meet strict standards, together with Loyalty ID (LID) segmentation, Personalization+ (P+) participation, and the flexibility to ship focused communications to age-verified grownup tobacco customers – all of that are core capabilities of PAR Retail.
“Tier 4 provides retailers a robust edge—entry to decrease costs, unique affords, and new income streams in an more and more aggressive trade,” stated Jake Kiser, Normal Supervisor of PAR Retail. “We’re proud to be one of many solely suppliers prepared at the moment with the capabilities to get them there.”
Key Tier 4 Capabilities Delivered by PAR Retail:
- LID Segmentation: Delivering personalised affords based mostly on buy historical past, location, and product class.
- Personalization+ Execution: Integrating AGDC’s Loyalty Supply and Content material Supply APIs to ship and report on P+ affords.
- Digital Communications to Age and Identification Verified Shoppers: Enabling retailers to ship digital communications to segmented P+ audiences, with help for these channels constructed into the platform.
PAR Retail is absolutely Tier 4 prepared, giving its companions a aggressive edge in a fast-paced trade. By anticipating market shifts and driving innovation, PAR Retail helps retailers keep forward. For instance, when LID segmentation is activated, PAR Retail clients have seen loyalty members eligible for tobacco affords greater than double. Demonstrating that the platform doesn’t simply meet requirements, it delivers measurable outcomes.
“PAR Retail doesn’t simply enable you to examine the field on tobacco packages,” stated Kiser, “Our platform is purpose-built to work collectively—loyalty, affords, knowledge, and compliance—so retailers can give attention to rising their enterprise as a complete, not managing complexity.”
For extra details about how retailers can maximize their participation in Altria’s 2026 DTP and unlock Tier 4 advantages, go to parretail.com .
About PAR® Expertise
PAR Expertise Company (NYSE: PAR) is a number one foodservice know-how supplier, powering a unified, purpose-built platform engineered to scale and adapt with manufacturers at each stage of development. Designed with flexibility and openness at its core, PAR’s options—spanning point-of-sale, digital ordering, loyalty, back-office, funds, and {hardware}—combine with others, but ship most affect as a unified system. With intentional innovation on the forefront, PAR’s options streamline operations, drive larger engagement, and strengthen visitor experiences in over 130,000 eating places globally and 26,000 nationwide c-store retailers. To study extra, go to partech.com or join with us on social media.
Media Contact
Sydney.schultice@partech.com
609-238-6663
