Artistic Information Feed API delivers full-funnel, real-time inventive analysis and optimisation for RMNs, measuring feelings, consideration and buy intent throughout each particular person advert at scale
LONDON, UK; SCOTTSDALE, AZ – Retail media networks (RMNs) and types can now measure and optimise the inventive effectiveness of their retail media advertisements in actual time utilizing an AI-powered software launched by inventive knowledge supplier DAIVID.
DAIVID has up to date its Artistic Information Feed API to allow RMNs and advert platforms to judge retail media inventive at scale throughout a spread of effectiveness metrics – together with predicted consideration, emotional affect, model recall and buy intent.
Retail media budgets have soared in 2025. In response to the most recent WARC Media World Promoting Tendencies report, retail media advert spend will hit $176.2 billion this 12 months, accounting for 15.2% of whole international advert spend. As retail media emerges as the popular channel for manufacturers concentrating on high-intent customers, understanding which inventive belongings really drive outcomes is essential.
Because the medium matures, advertisers are additionally recognising that retail media is extra nuanced than only a bottom-of-funnel conversion software, driving a deeper want for effectiveness insights.
DAIVID’s Artistic Information Feed API, which might be simply built-in into RMNs and advert platforms, injects real-time inventive intelligence into retail media – empowering advertisers to spice up marketing campaign efficiency, straight hyperlink inventive attributes and effectiveness to gross sales outcomes and cut back media wastage
Ian Forrester, CEO and founding father of DAIVID, stated: “We’re solely scratching the floor of what’s doable with retail media. The inventive’s function in driving outcomes throughout the complete funnel stays vastly undervalued. What’s been lacking is the power to measure emotional affect, consideration and buy intent at scale, and to tie these insights on to gross sales knowledge.
“It’s not nearly reaching customers, it’s about changing them; profitable ‘carts and minds’. In case your retail media inventive isn’t performing, you’re vulnerable to being left on the shelf. With DAIVID’s Artistic Information Feed API, we’re giving RMNs the facility to judge each single inventive in actual time, serving to entrepreneurs to make smarter, data-driven choices and repeatedly optimise the efficiency of their inventive second by second.”
Powered by DAIVID’s proprietary AI fashions, the software quickly scores inventive belongings – from video to static show – towards key inventive effectiveness metrics. Entrepreneurs can entry predictive insights earlier than and after launch, empowering agile, performance-led inventive choices.
Skilled utilizing tens of tens of millions of human responses to advertisements, DAIVID’s AI fashions predict the feelings a retail media advert will generate and its probably affect on model and enterprise metrics – enabling advertisers to measure the effectiveness of campaigns at scale. These fashions mix facial coding, eye monitoring, and survey knowledge with pc imaginative and prescient and audio evaluation APIs. Purchasers embrace Nike, Snapchat and EssenceMediacom.
Artistic belongings that scored extremely utilizing DAIVID’s expertise noticed a 36% improve in consideration, 41% enhance in model recall, and 32% uplift in buy intent, in comparison with advertisements that scored poorly.
Key API options embrace:
> Straightforward-to-implement API integration;
> Actual-time measurement of each distinctive advert asset;
> Dozens of proprietary effectiveness metrics, together with consideration ranges, 39 completely different feelings, right model recall, and second-by-second buy intent;
> Scalable for giant inventive libraries throughout a number of codecs and platforms.
DAIVID’s Artistic Information Feed API is on the market now for RMNs and types seeking to enhance the inventive effectiveness of their retail media campaigns. To seek out out extra about, click on right here.
About DAIVID
DAIVID is a world AI firm powering the advert ecosystem with #CreativeData – the untapped sign of advert effectiveness – at unprecedented scale and depth. Its human-trained, AI-powered expertise analyses video and picture content material to foretell inventive consideration, 39 feelings and affect on model metrics, giving advert platforms and entrepreneurs entry to quick, actionable insights to dramatically enhance efficiency and technique.
With easy API integrations, DAIVID’s Artistic Information Feed supercharges advert efficiency and media technique throughout the advert tech ecosystem. Advert tech suppliers combine the info feed to boost the efficiency and performance of their platforms, whereas model entrepreneurs and companies use DAIVID to measure, benchmark and optimise the affect of their advertising and marketing.
Headquartered in London, however with operations throughout the US and Japan, DAIVID is on a mission to make #CreativeData – the only most necessary consider driving advert efficiency – a foundational layer within the advert tech ecosystem. Companions embrace advert platforms resembling Kinetiq, CreativeX and Mass Analytics, in addition to international manufacturers and companies together with Nike, Snapchat, and WPP.
