Mangum CEO introduced
- Peter ter Kulve was introduced because the CEO of the Magnum Ice Cream Firm on Thursday
- He’s a Unilever veteran who has labored within the firm’s ice-cream division since 1988
- He additionally helped create its Well being and Wellness division, which is now price €1 billion
- TMICC shall be formally demerged in This fall of this 12 months
The Magnum Ice Cream Firm (TMICC), Unilever’s spun-off ice-cream enterprise, lastly has a CEO.
However who’s Peter ter Kulve, and the way does his earlier expertise put together him for the position?
Who’s Peter ter Kulve?
Peter ter Kulve’s appointment as CEO was introduced on Thursday, alongside Abhijit Bhattacharya as CFO. These bulletins got here as Unilever introduced its Q2 outcomes.
Kulve is a veteran of Unilever ice cream. Becoming a member of Unilever in 1988 as a marketeer for the ice cream division, he made his manner up the ranks to go up the complete ice-cream enterprise earlier than its demerger.
Between these two factors in his profession, he labored as CEO of Wall’s China, enterprise group president of dwelling care, president of southeast Asia and Australasia, and chief digital and development officer.
As govt vp of the worldwide ice cream class, he expanded into growing markets and built-in it into North America, helped roll out Ben and Jerry’s in Europe, and globalised Magnum.
He additionally performed a task in creating Unilever’s well being and wellbeing sector, which focuses on nutritional vitamins, minerals and dietary supplements.
The section is now price greater than €1 billion, which, he factors out, would make it a unicorn if it have been a separate firm.
Outdoors of Unilever, ter Kulve has run 42 marathons, and is now coaching for his forty third.
What’s the longer term for ice cream?
In March final 12 months, Unilever introduced that it was spinning off its ice cream enterprise.
Since then, new particulars of what precisely this may entail have begun to emerge.
Round a month in the past, the Magnum Ice Cream Firm formally started to function as a stand-alone enterprise. This precedes the complete demerger, which is because of happen in This fall of this 12 months, when Unilever will report ice-cream as a discontinued operation.
The corporate consists of Unilever’s traditional ice-cream manufacturers resembling Ben and Jerry’s, Wall’s and Magnum.
It would have its headquarters within the Netherlands, with shares in Amsterdam, London and New York.


