The Loyalty Newswire from The Sensible Marketer
From the Editor
Completely satisfied Monday!
Selection Privileges has been named the #1 Lodge Rewards Program by U.S. Information & World Report. The report delivers precious insights on how shoppers are responding to adjustments of their favourite loyalty applications and it is value a detailed learn.
And, if you wish to get even smarter, the NEW Bond Loyalty Report™ has been launched together with an insightful report from Deloitte on Gen Z and Millennial preferences in 2025.
Add to that information of 5 new loyalty program launches and good articles from AmpliFI and Foreign money Alliance and you’ve got good cause to learn each little bit of this week’s Newswire.
We’re right here that can assist you succeed. Tell us how we may help.
Invoice Hanifin, Managing Editor, The Sensible Marketer
Quick Takes
Selection Privileges named the #1 Lodge Rewards Program by U.S. Information & World Report
This recognition—which comes on the heels of being named WalletHub’s high resort reward program—is one other highly effective testomony to how updates to this system in 2025 are connecting with clients.
The corporate says it has been targeted on making Selection Privileges less complicated, extra rewarding, and extra versatile so members can use their factors on what issues most to them. Nandika Suri. VP Loyalty, Co-Model Card and Partnerships at Selection Lodges stated “From attainable elite standing and reward nights to expanded entry to 7,000+ properties—spanning luxurious and budget-friendly options– our north star is to ship tangible worth to all types of vacationers.
Extra from the US Information and World Report 2025-2026 Greatest Lodge & Airline Rewards Packages
The highest 5 resort applications – so as – are: Selection Privileges, Wyndham Rewards, World of Hyatt, Marriott Bonvoy, IHG One Rewards.
The highest 5 airline applications – so as – are: Alaska Airways Mileage Plan, United MileagePlus, American Airways AAdvantage, Delta SkyMiles, JetBlue TrueBlue.
Two takeaways we see from the report are that the applications with the bottom threshold to a reward (measured in nights or spend) rank greater on the checklist and the applications that tinker most with tier {qualifications} (we see you Delta) have fallen within the rankings.
Translation: folks wish to earn rewards extra shortly and react negatively when the principles of the sport are modified out of their management.
Learn your complete report right here.
The NEW Bond Loyalty Report™ explores key shifts in loyalty and the model who win
Bond, a number one insights-driven buyer loyalty and engagement firm, has launched The Bond Loyalty Report 2025 version in partnership with Visa. Now in its fifteenth yr, the report breaks down the manufacturers which are providing impactful loyalty experiences and showcases new challenges and options for manufacturers in a aggressive market area.
The report finds that client loyalty and engagement applications are extra well-liked than ever however what initially introduced clients right into a program by way of factors and discounting has modified. Delivering on experiences and entry is now changing into extra related to driving true buyer loyalty.
Obtain an government abstract right here.
Lyft Companions with Baidu to Deploy Autonomous Rides Throughout Europe
Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888), a number one AI firm with a powerful Web basis, and Lyft, Inc. (NASDAQ: LYFT), considered one of North America’s and Europe’s largest transportation networks, introduced a strategic partnership for Lyft to deploy Baidu’s Apollo Go autonomous automobiles (AVs) throughout key European markets by the Lyft platform.
Preliminary deployments are deliberate for Germany and the UK in 2026 pending regulatory approval, with the fleet scaling to 1000’s of automobiles throughout Europe within the following years. As a part of the settlement, Lyft will deploy Baidu Apollo Go’s sixth-generation automobiles as its pioneering autonomous resolution within the area.
Etsy to develop loyalty program into the 2025 vacation season
Etsy is increasing its loyalty program, Etsy Insider, by the vacation season of 2025. This growth will embody a broader set of patrons, notably high patrons, and can contain testing and iterating on a refreshed set of rewards and advantages.
The preliminary Etsy Insider beta program, launched within the fall of 2024, confirmed constructive ends in driving buy frequency and consideration, but it surely did not obtain scalable economics in its first iteration.
Flexcar launches member loyalty program
Flexcar, the month-to-month versatile automotive lease firm, introduced the launch of Flexcar Rewards, a brand new loyalty program providing unique financial savings and perks to long-term members. Learn the complete announcement with program particulars right here.
“Flexcar is already a extra reasonably priced various to purchasing or signing a multi-year lease, and with our new loyalty program we’re bringing much more worth to our members,” stated Ryan Quinlan, President, and COO at Flexcar. “With conventional automotive possession, the one surprises are sudden bills. With Flexcar, the shock is extra financial savings the longer you keep.”
Vicious Biscuit launches new loyalty program
Vicious Biscuit has launched a loyalty program known as Vicious Biscuit Rewards. This system is centered on its cellular app and permits clients to earn rewards and unique advantages, like a free biscuit with each weekday buy and a free deal with on their birthday. The app allows cellular ordering and supply.
The corporate additionally gives an unique VIP e mail program, the place members can turn into “Viciously Vital Individuals.” The chain was launched in 2018 in South Carolina and incorporates a menu of “excessive” biscuit creations with choices “The Fats Boy”, “The Flame Thrower” and “The Vicious”. Sounds tasty and rewarding!
New Zealand and Australian gaming operator SkyCity launches new loyalty program
This system is known as SHOW by SkyCity in New Zealand, to interchange its Premier Rewards program. In response to an organization launch on Monday, SHOW by SkyCity ‘permits each current loyalty members and new leisure seekers to enroll and choose in to rewards throughout this vibrant leisure ecosystem.’
The new loyalty program applies to all the group’s New Zealand properties, by way of a ‘modern, related card that unlocks entry to all on line casino video games, eating, resort stays, and points of interest’. Signal-up will be performed on-line or onsite (by way of self-service kiosks or by way of employees help. The corporate says the process ‘takes lower than 5 minutes.’
Amazon Prime Membership Continues to Develop in Mid 2025
CIRP estimates 197 million US Amazon clients had a Prime membership as of the March 2025 quarter. That is a rise of about 7% from 184 million US Amazon Prime members within the June 2024 quarter.
Since 2020, simply after the beginning of the COVID-19 pandemic, Prime membership has tracked US E-Commerce Gross sales progress pretty immediately. From 2020 to 2024, CIRP estimates that US Prime membership grew 37% and US E-Commerce Gross sales grew the identical 37%.
Deloitte releases 2025 Gen Z and Millennial Survey
Now in its 14th yr, Deloitte’s world survey of 23,000+ Gen Zs and millennials finds these generations targeted on progress and studying as they pursue cash, which means, and well-being.
Gen Zs and millennials prioritize profession development, but many will not be motivated by reaching management positions. They’re targeted on work/life stability and studying and growth. Getting cash is vital to them however so is discovering significant work and well-being. They’re in search of careers with the fitting stability of those elements, a “trifecta” that may be onerous to search out.
Optimize Loyalty ROI by Shifting Your Redemption Technique
AmpliFI Loyalty Options says that your loyalty program can ship greater engagement, decrease prices, and a measurable enhance in cardholder retention by diversifying its redemption choices. On this article, you’ll find out how one monetary establishment boosted retention by 8%, buy quantity by 5%, and lower prices by 1.5% by optimizing its redemption combine.
By transferring away from a cashback-only strategy and introducing extra dynamic, in-the-moment redemptions, the FI realized these advantages:
- A 5% carry in month-to-month buy quantity
- An 8% enhance in retention, from 89% to 97%
- A 1.5% discount in value per level (CPP)
Foreign money Alliance shares a how-to information on Loyalty and ecommerce
Foreign money Alliance’s newest article seems to be at loyalty advertising within the context of ecommerce. The subject covers how an ecommerce enterprise can run an efficient loyalty program and the way ecommerce know-how will be harnessed by different companies as a part of their loyalty technique.
For instance, Xsolla, which offers funds & commerce know-how to video games builders, offers 50m shoppers yearly go to internet shops powered by Xsolla Net Store. This ecommerce resolution offers a spot the place folks can earn and spend loyalty factors within the video video games they play and illustrates the potential for buyer loyalty exterior of conventional markets.
Jobs in Loyalty
There are lots of gifted folks in search of full time and contract positions in loyalty advertising. Thankfully, there are alternatives accessible from each manufacturers and suppliers. We checklist a sampling of what we’re conscious of right here.
Please click on by the hyperlinks if offered or contact us right here to be taught extra and apply for these positions.
- VP Loyalty with a high 20 International model based mostly on the West Coast of the USA. Please ship indications of curiosity instantly to phil@greyspacematters.com.
- Loyalty Strategies – Challenge Supervisor and different positions accessible.
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