In 2025, the typical city Indian now not wants to attend very lengthy for a lot (besides at authorities workplaces and in site visitors): They merely need to order what they want from an app, and it’ll be delivered inside minutes. The explosion of quick-commerce within the nation has meant that hundreds of thousands of Indians are getting more and more used to not having to attend for deliveries, or step out of their houses, as startups vie to make nearly every part, from meals and groceries to smartphones and gaming consoles, accessible inside minutes.
It appears buyers, too, don’t wish to wait lengthy: A budding startup out of New Delhi known as Pronto, which lets customers guide and avail cleansing, laundry and residential providers inside 10 minutes, has tripled its valuation in lower than 90 days.
It was solely in Could when Pronto raised a $2 million seed spherical at a $12.5 million valuation. The startup has now raised an $11 million Sequence A spherical at a post-money valuation of $45 million, co-led by Common Catalyst and Glade Brook Capital. Current investor Bain Capital Ventures additionally participated on this spherical.
The brand new funding comes within the wake of stable traction: Pronto claims its income has risen by practically 5 instances, founder and CEO Anjali Sardana informed TechCrunch, because it got here out of stealth barely three months in the past.
The startup now has bookings numbering within the “four-digits” on daily basis, and expects annual recurring income within the vary of $750,000 to $1.5 million, Sardana stated, although she declined to reveal actual figures.
“It largely comes down to 2 issues: one being momentum and the insane velocity at which we had been scaling, in addition to simply buyers recognizing the standard of the crew and how briskly we had been executing,” Sardana stated, explaining what led buyers to fund the Sequence A so quickly after its seed spherical.
For buyers, Sardana appears to be the first cause they wager this early. “We had been very impressed by Anjali,” stated Rahul Garg, a associate at Common Catalyst. “Given how younger she is, provided that she spent a variety of her time within the U.S. after she’s come to India, what she’s been capable of obtain, the suggestions from provide companions, the suggestions from prospects, her thought course of, and the way she desires to construct and scale this enterprise, we discovered it very inspiring.”
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Pronto isn’t the one startup connecting home staff with shoppers. Lightspeed Enterprise Companions lately backed Snabbit, and IPO-bound City Firm additionally presents the same service.
Garg informed TechCrunch that India has 180–190 million nuclear households who’re potential prospects for family providers, and a semi-skilled and unskilled workforce of 35 million that might faucet a $35 billion cumulative wage pool on this area.
“Whichever means you take a look at the market, that is giant sufficient for a number of gamers to construct an endurable enterprise,” he stated.
Growth plans
Pronto now has six hubs in Gurugram, a satellite tv for pc metropolis of New Delhi, up from two in Could. Every of those hubs serves prospects inside 1.5 miles.
The startup initially met 70% to 80% of demand from inside 500 meters of households, as its first two hubs had been situated in densely populated residential areas. It has now arrange hubs at intersections so its staff can attain a number of smaller, spread-out sectors rapidly.
Pronto’s major prospects are working professionals, and it’s seeing excessive demand. “Family assist could be very prevalent in India. And subsequently, these are use instances the place demand is kind of concentrated, even in small catchment areas,” Garg stated.
The startup now plans to develop each inside Gurugram and into new markets, together with Mumbai, Bengaluru, and different main cities, within the subsequent 12–18 months.
Pronto has a headcount of 33 individuals and has round 750 staff signed up on its platform.
