ROANOKE, Virginia – The Colony Home Motor Lodge, certainly one of Roanoke’s most distinctive mid-century fashionable landmarks, introduced the appointment of Pleasure Barlow as basic supervisor. Barlow will oversee all operations on the 67-room boutique property, which formally reopened in August 2025 following a multi-million-dollar restoration that preserved its iconic Googie-style structure whereas introducing fashionable hospitality facilities.
Barlow brings each seasoned management and deep regional ties to her new position. Earlier than becoming a member of The Colony Home, she served as director of gross sales and advertising and marketing for SpringHill Suites by Marriott, the place she specialised in income development, gross sales technique and visitor engagement. Her profession has been outlined by a give attention to hospitality excellence, sturdy neighborhood partnerships and a dedication to crew improvement. A graduate of Bridgewater School in Virginia, Barlow combines her native roots with intensive trade expertise, making her uniquely positioned to information The Colony Home into its subsequent chapter.
What excites me most is seeing visitors’ reactions after they stroll in for the primary time. There may be this spark of recognition, even for many who by no means stayed right here earlier than. It’s a sense of nostalgia blended with discovery. My purpose is to construct on the property’s unbelievable legacy by creating new experiences that join visitors with the spirit of Roanoke—whether or not by partnerships with native artists, curated Blue Ridge getaways or just a memorable weekend within the mountains. I would like The Colony Home to be greater than a spot to remain; I would like it to be a cultural hub that brings folks collectively and leaves them with lasting recollections. Pleasure Barlow, basic supervisor, Colony Home Motor Louge
We’re delighted to have Pleasure main The Colony Home Motor Lodge. The reopening of this new retro life-style property marked a serious milestone for Roanoke and Pleasure’s appointment represents the following step in its evolution. Her mixture of native ties, gross sales and advertising and marketing experience, and fervour for visitor service will make sure the Colony Home continues to thrive as each a beloved neighborhood landmark and a vacation spot for vacationers throughout the area. Kimberly Christner, president and CEO of Cornerstone Hospitality
Below Barlow’s management, The Colony Home Motor Lodge will proceed to function each a design icon and a gathering place for the Roanoke neighborhood. She is dedicated to strengthening the property’s native connections by collaborating with artisans, musicians and culinary companions to host experiences on the grounds and within the convention room that commemorate the town’s artistic spirit. On the similar time, she plans to introduce curated packages that spotlight one of the best of the Blue Ridge Mountains and Roanoke’s thriving downtown arts and tradition scene, providing visitors a real sense of place.
Equally essential to Barlow is the event of her crew. She believes that distinctive visitor experiences start with empowered associates and can give attention to coaching, mentorship {and professional} development to foster a tradition of delight and hospitality. With a deep respect for the property’s mid-century fashionable legacy, she additionally intends to make sure that its preservation is matched by sustainable practices that attraction to at this time’s vacationers.
Her imaginative and prescient positions The Colony Home not solely as a boutique resort, but additionally as a cultural hub the place locals and guests come collectively—an genuine mix of historical past, design and neighborhood that embodies Roanoke’s distinctive character.
In regards to the Colony Home Motor Lodge
A Roanoke authentic since 1959 the Colony Home Motor Lodge is a mid-century landmark, reborn. The basic motor lodge blends historic Googie structure with timeless attraction and a legacy of heat hospitality. As soon as a cease for touring bands and soccer legends, at this time it’s a thoughtfully restored retreat for contemporary vacationers who respect character, consolation, and a way of place. The design-rich landmark with 67 rooms and suites, a convention room, an out of doors pool, health heart, retro-lounge aesthetic, and unmatched entry to Roanoke’s pure magnificence and cultural vibrancy, the property affords visitors an immersive, nostalgic journey expertise.
About Cornerstone Hospitality LLC
Cornerstone Hospitality LLC is a number one hospitality administration and improvement firm identified for managing branded resorts and creating distinctive boutique properties with historic roots in distinctive locations. The corporate’s portfolio consists of 15 resorts, 9 meals and beverage shops, and banquet venues. For extra data, go to www.cornerstonehospitality.com.
Amanda Ensinger
Resonate PR
Cornerstone Hospitality, LLC
