4 specialists. One mission: to redefine how bartenders take into consideration taste.
1800 Tequila’s The Style Collective is the business’s most dynamic tequila training platform but—and it begins with the masters shaping it.
Style goes far past candy, bitter, salty, bitter, and umami. For bartenders, it’s the inspiration of the whole lot, but most are by no means taught the way it actually works.
Taste is private—but it surely’s additionally half science, tradition, and a complete lot of recollections. That’s precisely what The Style Collective is about. It’s a contemporary training program led by 4 legendary specialists in hospitality. This isn’t your typical tour or coaching—it’s an actual dialog with individuals who stay and breathe style in each approach.
Try The Style Collective specialists:
Dr. Arielle Johnson — The Scientist
A taste scientist, educator, and James Beard–nominated writer of Flavorama, Dr. Johnson brings a deep, considerate method to bartending. She led the event of the platform’s cornerstone: the Style Evaluation—a software that helps bartenders decode how they expertise taste and use that perception to craft higher cocktails. Her work takes style from a intestine feeling to one thing measurable, repeatable, and endlessly inventive.
Ignacio “Nacho” Jimenez — The Storyteller
One of the crucial celebrated bartenders within the nation, Nacho Jimenez is the co-owner of NYC’s Superbueno—ranked #2 on North America’s 50 Finest Bars 2025. Because the Collective’s bartender skilled, he leads with coronary heart, guiding bartenders by means of emotional connections, cultural storytelling, and what it actually means to create drinks that transcend the glass. His grasp courses middle on group, id, and the ability of true hospitality.
Ana Castro — The Culinary Bridge
Ana Castro, chef and co-owner of Acamaya in New Orleans, brings a chef’s perspective to this system. Named one in every of Meals & Wine’s Finest New Cooks and featured in The New York Occasions, she teaches bartenders to consider cocktails the best way cooks take into consideration dishes: as seasonal, sensory experiences formed by reminiscence, tradition, and respect for components.
Jaime Salas — The Advocate of Agave
As Head of Legacy & Advocacy for Proximo Spirits, Jaime Salas serves because the Collective’s cultural affect. A longtime educator and agave skilled, he makes certain each a part of the platform honors the spirit’s origin, terroir, and traditions. With greater than 20 years of expertise, Salas has helped bartenders and shoppers alike perceive agave from the bottom up… actually.
Collectively, these 4 visionaries are main in-person Style Collective workshops in main cities together with Chicago, New York, Dallas, and Miami, the place bartenders dive into private palate exploration. With backgrounds that span the lab, the kitchen, the bar, and the agave fields, they provide a full-circle view of what it actually means to know style in right this moment’s cocktail world.
