Los Angeles — Meat snack firm Nation Archer Provisions is launching its first nationwide model marketing campaign — Follow Actual. The marketing campaign positions Archer as a grounding pressure, delivering a cheeky reminder to remain rooted in what’s actual.
Kicking off on August 28 and working by way of the end-of-the-year, the corporate says the marketing campaign is anchored in tongue-in-cheek inventive that turns life moments as much as the intense. In a single spot, company at a cocktail party are saved ready by a chef with over-the-top cooking strategies. Archer has additionally introduced the blue bull from its packaging to life, showing on the top of the absurdity with a easy repair to assist folks keep grounded: meat snacks.
The corporate says the marketing campaign underscores its dedication to utilizing high-quality, actual components throughout its product portfolio of 100% grass-fed and grass-finished meat sticks and jerky.
“With Follow Actual, we’re taking part in off the absurdity of recent life — the over-the-top, hyper-curated model of actuality we’re all bombarded with — and contrasting it with what folks truly need: one thing actual. Easy, high-quality components nonetheless matter, and that’s what Archer has all the time delivered,” says Andrew Thomas, VP of promoting. “As we proceed to develop as a frontrunner within the meat snack area, this marketing campaign is our second to indicate the world what we’re actually made from.”
The 360-degree marketing campaign consists of out of dwelling placements, digital media, influencer content material, and a CTV flight that features a partnership with Hulu’s programming hub. The advertisements will probably be paired with Hulu’s most beloved — and generally most unreal — content material properties. Moreover, billboards will seem in high-traffic areas in main metros together with Los Angeles, Chicago, and Austin, with digital advertisements working throughout Meta, TikTok, YouTube, Google, and Instacart. Because the official meat snack accomplice of the Los Angeles Dodgers, Archer advertisements may even run throughout Spectrum SportsNet LA.
“There aren’t many manufacturers who would instantly say ‘sure’ to bringing a big blue bull to life, however that’s precisely why we liked partnering with Archer on the ‘Follow Actual’ marketing campaign,” says Sean DallasKidd, chief inventive officer and accomplice at Reveal, the company that developed the marketing campaign. “The world is stuffed with filters, fads, and meals you possibly can’t pronounce. The ‘Follow Actual’ marketing campaign is a reminder that Archer is all about actual meals for actual life.”
The corporate notes the marketing campaign follows a number of developments, together with a model refresh, a brand new Los Angeles manufacturing facility that may create 200 native jobs, and a sponsorship with the Los Angeles Dodgers.
