Mercadona has solidified its place because the undisputed market chief within the Spanish grocery sector, new information has revealed.
Information from Worldpanel by Numerator reveals that Mercadona achieved a 27.3% market share within the first eight months of the yr, marking a 0.7-percentage-point improve from the earlier yr. This progress is fuelled by its potential to seize bigger purchasing baskets and a excessive shopper penetration, which now stands at 91.3%.
Mercadona’s success is especially pronounced in its core area of Levante, the place its market share reached a file 34.1%, a acquire of 1.9 factors.
In accordance with Bernardo Rodilla, retail consumer director at Worldpanel by Numerator, Mercadona is filling baskets with “strategic classes” similar to ready meals (+1.3%), eggs (+0.3%), and fish and seafood (+0.4%).
“Mercadona’s efficiency leads us to surprise how far it may possibly proceed to develop,” Rodilla commented. “It is getting buyers to keep away from different chains, and it is doing so in strategic classes.”
Lidl On The Rise
Whereas Mercadona extends its lead, discounter Lidl can be quickly gaining floor, rising because the second-highest progress performer. Lidl elevated its market share by 0.5 share factors to succeed in 6.9%, firmly holding third place nationally and intensifying its pursuit of Carrefour in second place.
Lidl’s shopper penetration additionally rose by one level, to 61.9%, pushed by its enchantment to households with kids and growth throughout extra classes.
Conversely, Carrefour noticed its market share drop by one share level to 9% by means of August. This decline is primarily attributed to a 3% lack of buyers at its hypermarkets, which was not totally offset by positive aspects in its grocery store format, and a 2.2-point fall in shopper penetration to 57.1%.
Different Gamers
Elsewhere, Eroski Group noticed its market share improve by 0.1 share factors to 4.3%, regaining floor in areas just like the Basque Nation and Catalonia.
Dia, having accomplished its transformation plan to give attention to proximity and personal label improvement (now 65.3% of gross sales), gained 0.2 share factors to succeed in 3.7% market share.
Consum maintained a 3.6% market share, whereas Alcampo noticed a decline of 0.3 factors to 2.8% attributable to a subdued hypermarket efficiency.
Aldi attracted probably the most new buyers within the first eight months of the yr, gaining 1.8 share factors and approaching a 1.9% market share, a 0.2 share level improve from 2024.
Whereas total spend in mainstream supermarkets superior by 3.5% in quantity phrases, it solely elevated by 0.9% in worth, primarily pushed by a 5.4% improve in family consumption. This disparity between gross sales worth and quantity signifies that buyers are making smaller, extra frequent purchasing journeys and visiting a higher variety of completely different chains per journey.
On common, Spaniards now go to 6.5 completely different grocery store chains yearly, with the proportion of buyers visiting multiple retailer on the identical day rising to 13.6%.
