Because the flu season begins, British retailer Asda has introduced it’s reducing the value of its flu jab service to 60p for purchasers who pre-book.
The service is on the market to the primary 6,000 clients who pre-book their appointment between 22-28 September, with the value reverting to £14.97 after these slots have been claimed.
Analysis
This comes as analysis launched by the grocery store confirmed that 68% of males imagine ‘man flu’ is actual whereas 67% say they endure greater than their companion when sickness strikes.
The analysis of 1,000 males and 1,000 girls was commissioned by Asda and performed by Perspectus International in August 2025.
“This analysis exhibits simply how a lot flu impacts on a regular basis life – from missed nights out to day without work the pitch and day without work work,” stated an Asda spokesperson. “Our 60p flu jab service is about eradicating boundaries and making it simpler than ever for folks to guard themselves and people round them.”
Barking FC
As a part of the marketing campaign, Asda has teamed up with former England and Liverpool footballer Neil “Razor” Ruddock, a defender as soon as feared for his tackles however now urging males to tackle flu earlier than “it takes them out of the sport.”
“I am going to maintain my palms up and say I’m not nice firm once I’m in poor health – simply ask my household,” stated Ruddock. “It proves that even the hardest of us might be introduced down by flu, in order that’s why I’ve partnered with Asda, to attempt to maintain us all within the recreation this winter.”
Asda has additionally teamed up with grassroots soccer membership Barking FC in London – town with essentially the most reported instances of man flu – to encourage communities to ‘get again within the recreation,’ serving to unfold the message that flu can take you off the pitch longer than any pink card.
