Chicago — Mars, Inc.’s M&M’s model has revealed its first-ever collaboration the footwear model Crocs, Inc. The limited-edition assortment, is about to be stocked in shops and on-line from October 9.
Mars notes the partnership “is a celebration of two fan-fueled worlds coming collectively by a shared love of playfulness, creativity and enjoyable.” The collaboration invitations followers to embrace their distinctive type by a group that mixes the recognizable M&M’s with Crocs.
“It has by no means been extra necessary to maintain followers on the coronary heart of how a model involves life,” says Alyona Fedorchenko, common supervisor, International M&M’S Ecosystem. “This collaboration permits M&M’s to shock and delight our followers with an sudden, distinctive trend assertion that infuses the facility of enjoyable in each step.”
The gathering options two Crocs clogs designs, every impressed by the colours of M&M’s.
- M&M’S Traditional Clog – Every pair options an allover M&M’s combine graphic and 4 M&M’s Traditional and Peanut bag Jibbitz charms. The heel straps additionally embody two M&M’s brand Jibbitz charms.
- M&M’S Bae Clog – The Crocs Bae Clogs, obtainable in girls’s sizes solely, are enrobed in a glitter remedy, sprinkled with M&M’s Jibbitz charms, and stamped with model’s iconic “M.” A platformed heel provides simply the correct quantity of elevation.
- M&M’s Spokescandy Jibbitz Charms 7-Pack – The limited-edition assortment options seven charms, every representing a member of the M&M’s spokescandy crew.
“Crocs and M&M’s are each unapologetically daring and filled with persona,” says Carly Gomez, senior vp and chief advertising officer, Crocs. “Collectively, we’ve created a group that’s as expressive because the followers who put on it — making a extra snug world by imaginative type.”
The M&M’s x Crocs Assortment might be obtainable in 50 markets worldwide.
