- Acquisition of Marigold’s enterprise software program enterprise aligns with all of Zeta’s guiding M&A rules
- Anticipated to be accretive to adjusted EBITDA and free money movement in 12 months one
- Will increase penetration of Fortune 500 manufacturers and subscription income
- Advances One Zeta mannequin by creating cross-sell and up-sell alternatives to over 100 new international enterprise manufacturers
- Zeta reaffirms third quarter and full 12 months 2025 steering; transaction is predicted to be incremental to Zeta 2028 targets
NEW YORK, NEW YORK — September 30, 2025 — Zeta International (NYSE: ZETA), the AI Advertising Cloud, at this time introduced it has entered right into a definitive settlement with Marigold to amass Marigold’s enterprise software program enterprise, together with Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Develop.
This acquisition advances 4 key levers of Zeta’s technique, together with:
- Increasing scale of Zeta’s enterprise buyer base: Marigold’s enterprise software program enterprise serves greater than 100 international enterprise manufacturers, together with 20 of the highest 100 advertisers and greater than 40 Fortune 500 firms.
- Accelerating One Zeta mannequin by creating cross-sell and up-sell alternatives: Zeta will be capable of apply its established playbook, as Marigold’s enterprise buyer base predominantly leverages Retain use instances, and will profit from Zeta’s Purchase and Develop use instances. As well as, Zeta will be capable of supply a brand new product in Marigold’s loyalty providing to Zeta’s 567 scaled prospects.
- Extending Zeta’s international attain: The acquisition expands Zeta’s EMEA footprint and creates an entry level into APAC.
- Strengthening Zeta’s monetary profile: The acquired enterprise had a price of income under 30% in fiscal 12 months ended June 30, 2025 and over 90% of its income in fiscal 12 months 2025 was subscription-based and highly-visible. The transaction is predicted to be accretive to adjusted EBITDA and free money movement in 12 months one.
“This acquisition suits squarely inside our disciplined standards to pursue accretive, strategically useful M&A and creates a mixed enterprise that’s far better than the sum of its components – a real ‘1+1=4’ alternative,” mentioned David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta International. “By combining Marigold’s enterprise advertising and marketing strengths in loyalty, omni-channel engagement, and personalization with Zeta’s AI-powered platform and international knowledge property, we count on to strengthen our mixed choices, deepen buyer relationships, and ship extra worth to enterprises searching for to capitalize on AI and first-party knowledge. We additionally consider we’ll carry substantial advantages to Marigold’s prospects by our One Zeta mannequin. We’re enthusiastic about partnering with the robust crew at Marigold to ship even better measurable enterprise outcomes for the world’s main manufacturers.”
“Marigold’s world-class crew has constructed applied sciences with a popularity for serving to main manufacturers create significant, data-driven buyer experiences,” mentioned Michael Gordon, CEO of Marigold. “Zeta, an organization with vital assets that shares our dedication to innovation and measurable outcomes, is a perfect dwelling for our merchandise, technique, and crew, and we count on this transaction will end in better worth for Marigold’s prospects. I sit up for persevering with to steer Marigold’s SMB companies whereas I root for the continued development and success of our enterprise software program enterprise as a part of Zeta.”
Following transaction shut, Zeta will companion carefully with the Marigold enterprise crew to supply full continuity for Marigold prospects.
Transaction Particulars
Pursuant to the definitive buy settlement, Zeta will buy Marigold’s enterprise software program enterprise for complete consideration of as much as $325 million, topic to customary changes. Proceeds will include $100 million in money and $100 million of shares of Zeta’s Class A standard inventory delivered at closing and a vendor notice that’s payable inside three months of closing for an quantity equal to as much as $125 million in money and inventory.
The transaction can be anticipated to be incremental to Zeta’s beforehand issued “Zeta 2028” plan.
Marigold’s SMB companies, Marketing campaign Monitor, Emma, and Vuture, will not be included within the transaction. The transaction is predicted to shut by the top of 2025 and is topic to customary closing circumstances.
Reaffirming 3Q’25 and FY’25 Steerage
Zeta additionally at this time reaffirmed its third quarter 2025 and full 12 months 2025 steering as offered on August 5, 2025.
Convention Name Particulars
Zeta will host a convention name at this time, September 30 at 4:30 p.m. Jap Time, to debate this acquisition. A stay webcast of the convention name and supporting supplies will be accessed from the Firm’s investor relations web site A webcast replay will probably be accessible on the Firm’s web site for one 12 months following the decision.
Advisors
Morgan Stanley & Co. LLC served as unique monetary advisor and Latham & Watkins LLP served as authorized advisor to Zeta. Willkie Farr & Gallagher LLP served as authorized advisor to Marigold.
About Zeta International
Zeta International (NYSE: ZETA) is the AI Advertising Cloud that leverages superior synthetic intelligence (AI) and trillions of client alerts to make it simpler for entrepreneurs to amass, develop, and retain prospects extra effectively. By way of the Zeta Advertising Platform (ZMP), our imaginative and prescient is to make refined advertising and marketing easy by unifying id, intelligence, and omnichannel activation right into a single platform – powered by one of many business’s largest proprietary databases and AI. Our enterprise prospects throughout a number of verticals are empowered to personalize experiences with customers at a person degree throughout each channel, delivering higher outcomes for advertising and marketing applications. Zeta was based in 2007 by David A. Steinberg and John Sculley and is headquartered in New York Metropolis with workplaces all over the world. To study extra, go to www.zetaglobal.com.
Ahead-Trying Statements
This press launch, along with different statements and data publicly disseminated by the Firm, accommodates sure forward-looking statements inside the that means of Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Change Act of 1934, as amended. The Firm intends such forward-looking statements to be coated by the protected harbor provisions for forward-looking statements contained within the Personal Securities Litigation Reform Act of 1995 and consists of this assertion for functions of complying with these protected harbor provisions. Any statements made on this press launch that aren’t statements of historic truth are forward-looking statements and needs to be evaluated as such. Ahead-looking statements embrace data regarding our anticipated future monetary efficiency, our market alternatives and our expectations relating to our marketing strategy and methods. These statements typically embrace phrases comparable to “anticipate,” “consider,” “may,” “estimates,” “count on,” “forecast,” “steering,” “intend,” “might,” “outlook,” “plan,” “initiatives,” “ought to,” “suggests,” “targets,” “will,” “would” and different related expressions. We base these forward-looking statements on our present expectations, plans and assumptions that we now have made in gentle of our expertise within the business, in addition to our perceptions of historic tendencies, present circumstances, anticipated future developments and different elements we consider are acceptable below the circumstances at such time. Though we consider that these forward-looking statements are primarily based on cheap assumptions on the time they’re made, you have to be conscious that many elements may have an effect on our enterprise, outcomes of operations and monetary situation and will trigger precise outcomes to vary materially from these expressed within the forward-looking statements. Components which will materially have an effect on such forward-looking statements embrace, however will not be restricted to: dangers associated to our capacity to finish the acquisition of Marigold’s enterprise enterprise inside the anticipated timeframe, or in any respect, and dangers associated to our capacity to realize the anticipated advantages of this acquisition. For data relating to different associated dangers, see the “Threat Components” part of Zeta’s most up-to-date annual report on Kind 10-Ok and quarterly reviews on Kind 10-Q. These statements will not be ensures of future efficiency or outcomes and you shouldn’t place undue reliance on these forward-looking statements. These cautionary statements shouldn’t be construed by you to be exhaustive and the forward-looking statements are made solely as of the date of this press launch. We undertake no obligation to replace or revise any forward-looking statements, whether or not on account of new data, future occasions or in any other case, besides as required by relevant legislation. If we replace a number of forward-looking statements, no inference needs to be drawn that we are going to make further updates with respect to these or different forward-looking statements.
Media Contacts:
Investor Relations
Matt Pfau
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
