Richmond, VA-based ProfitOptics, a software program, AI and knowledge options associate for distributors and producers, introduced the addition of two seasoned distribution leaders to its govt crew: Brian Cox as Vice President of Pricing Technique and Brandon Lassiter as Vice President of Knowledge Options.
Cox brings a long time of expertise main pricing organizations at multi-billion-dollar distributors and producers, together with Imperial Dade and International Industrial. At ProfitOptics, he will probably be chargeable for serving to shoppers construct and scale fashionable pricing options; aligning gross sales, finance and operations round pricing; and implementing methods that tie on to margin development.
Lassiter will lead initiatives in knowledge technique, AI-driven insights and operational efficiency for distributors and producers. Previous to becoming a member of ProfitOptics he was chargeable for main enterprise-scale knowledge and analytics initiatives at Ferguson.
“Brian brings a uncommon mixture of deep trade experience and pragmatic management. He understands distributors and producers as a result of he’s been of their footwear — and he is aware of methods to translate pricing into measurable development,” stated Geoff Marlatt, CEO of ProfitOptics. Brandon is strictly the form of chief our shoppers want proper now. Our focus is on closing the efficiency gaps that drain margin, stall development, and sluggish selections. Brandon strengthens our potential to ship on that promise.”
