Claude.AI is the AI for drawback solvers.
On this new anthem spot from Mom, the narrator says, “There’s by no means been a greater time to have an issue. To be caught, to be overwhelmed, to be impatient, to be out of concepts, or out of your depth, out of breath.” No must freak out. Based on Anthropic, the hot button is to “preserve creating, preserve researching, continue learning, preserve coding, preserve considering.”
The marketing campaign is basically making a product-centric argument dressed up as zeitgeist: not that this period has higher issues or higher drawback solvers, however that it has higher instruments for drawback fixing. Whether or not that truly makes it objectively ‘the perfect time’ is, as you recommend, fairly debatable.
Additionally this:
The marketing campaign’s rhetoric about this being the perfect time to be an issue solver feels aspirational reasonably than evidence-based. It’s a wager on the long run potential of AI instruments, not a declare supported by a observe report of world-changing accomplishments made doable particularly by Claude.
Aspirational is an effective phrase. Zeitgeist, too. I like an trade of significant phrases.
My trade additionally revealed that the audience right here is particularly builders, researchers, and enterprise homeowners – what Anthropic calls “drawback solvers.”
That’s broad in scope, however not complete, and there’s no indication of industry-specific makes use of. That is the place the visible story is available in. The spot gives a collection of fast glimpses into the issue solvers’ worlds. We see a piano tuner, a farmer, an ambulance driver, a motorbike store proprietor, a chess participant, a author, an electronics tinkerer, plus underwater explorers, docs, musicians, rocket launchers, dancers, rock climbers, and coders, amongst others. From this menagerie of characters, it seems that Claude is ready to assist artists and scientists, college students and explorers, even athletes.
I’ve to confess, Claude did assist me deliver this text to life. Drawback solved.
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