Curtis “50 Cent” Jackson—entrepreneur, entertainer, and founding father of Sire Spirits—and Silvio Denz, Government Chairman of Lalique Group, proudly announce the launch of the Branson Cognac 505 Version by Sire Spirits × Lalique: a rare collaboration pairing an completely blended Hors d’Âge cognac with a bespoke, hand-crafted Lalique crystal decanter.
Restricted to simply 505 hand-etched and individually numbered decanters, every offered in a {custom} luxurious case, the Branson 505 Version redefines fashionable luxurious—celebrating power, creativity, and excellence—whereas embracing the philosophy of acutely aware capitalism.
The partnership unites the timeless heritage of uncommon Grande Champagne cognac with the enduring artistry of Lalique crystal. Buy of the Branson 505 Version is by invitation solely, starting with a $5,000 donation to The G-Unity Basis, a 501(c)(3) charitable group based by Jackson. Every purchaser additionally turns into a Founding Member of the 505 Society, an unique digital non-public membership fostering networking and philanthropy by curated experiences and worldwide occasions.
Based in 2018, Sire Spirits was born from Jackson’s imaginative and prescient to create a portfolio of outstanding drinks—together with Branson Cognac and Le Chemin du Roi Champagne—that embody legacy and excellence. By 2019, he partnered with Lalique, the legendary French crystal home, to design a vessel worthy of the artistry inside. From the primary inventive assembly in 2020, Jackson, Denz, and Marc Larminaux, Lalique’s Creative and Inventive Director, shared a imaginative and prescient of presenting cognac as artwork. Impressed by René Lalique’s early Twentieth-century fragrance bottles, the ensuing design encompasses a sturdy, fashionable silhouette topped with an imposing lion, symbolizing power and mastery.
Over a number of years, Jackson visited Lalique’s workshop in Alsace, collaborating intently with artisans to discover archives, methods, and supplies. The ultimate decanter is each sculpture and vessel—handcrafted, engraved, polished, and signed by Lalique’s grasp glassmakers.
Every Branson 505 Version is offered in a bespoke show case crafted from premium wooden and composite marble, accented with brass-plated {hardware}. Illuminated compartments showcase the decanter and snifters with a heat LED glow, activated by a signature Branson LionHead key. Further options embrace a custom-etched Branson × Lalique plaque, discreet storage, a glass pipette, and a premium leather-based carry bag—reflecting the identical craftsmanship and permanence because the cognac itself.
A Uncommon Cognac, A long time within the Making
Composed of 200 eaux-de-vie sourced completely from the Grande Champagne terroir—Cognac’s premier cru—the 505 Version contains spirits aged over a century in Limousin oak barrels inside the dry cellars of the Louis Charlin Home’s Paradis.
Nostril: Damp undergrowth, patinated leather-based, orange zest, dried fig, black licorice, Sichuan pepper.
Palate: White truffle, candied fruits, historic spices, with a velvety texture.
End: Remarkably lengthy, lasting greater than 30 caudalies.
“This cognac represents a legacy I wish to move on—the nectar will nonetheless have a narrative to inform, and the crystal carafe will endure as a singular piece of artwork.” — Curtis “50 Cent” Jackson
The 505 Society: The place Luxurious Meets Goal
Every buy of the Branson 505 Version begins with a $5,000 donation to The G-Unity Basis, Jackson’s nonprofit devoted to empowering underserved communities. Upon making their donation, contributors obtain the chance to order a selected bottle quantity (topic to availability) and a 30-day choice to finish the acquisition for a further $20,000 (whole value: $25,000). White-glove worldwide supply service is out there for a further charge.
With every donation and buy, homeowners turn out to be Founding Members of the 505 Society—an unique digital membership membership that provides:
- A {custom} hand-crafted Lalique coin and accompanying digital NFT
- Personalised welcome messages from Curtis “50 Cent” Jackson and Silvio Denz
- Invites to VIP occasions, live shows, and sporting experiences in Jackson’s non-public suites
- Unique Lalique journey invites and personal experiences unavailable to the general public
- Precedence entry to future limited-edition choices from Sire Spirits and Lalique
- Complimentary membership for 2 years, renewable thereafter with a $5,000 annual donation
The Branson 505 Version and 505 Society have been unveiled on October 15, 2025, throughout an unique launch occasion on the Lalique Townhouse in Manhattan.
“That is greater than a cognac—it’s a manifesto, a bridge between French heritage, the American dream, and my robust perception in acutely aware capitalism. It represents every little thing that embodies an aspirational way of life. By means of Lalique’s artistry and my Basis’s mission, we’ve created one thing timeless that can encourage for generations.” — Curtis “50 Cent” Jackson
“I’m honored by this collaboration with Curtis ‘50 Cent’ Jackson, a real visionary. Although we come from totally different worlds, we share the identical values: audacity, excellence, and creativity. Collectively, now we have surpassed the boundaries of creativeness.” — Silvio Denz, Government Chairman Lalique Group
The 505 Version Branson Cognac by Sire Spirits × Lalique might be obtainable completely by invitation and strictly restricted to 505 decanters worldwide.
About Branson Cognac
Branson by 50 Cent is a luxurious model created by artist and entrepreneur Curtis “50 Cent” Jackson, encompassing each a premium vary of cognacs and a set of status champagnes. For the cognac, manufacturing is dealt with by the Louis Charlin Home, situated in Grande Champagne, the elite terroir of the area.
Branson’s cuvées – Phantom (VS), VSOP Royal, XO Grand Champagne, and Version 505 x Lalique – are distinguished by their class, fragrant depth, and up to date design, focusing on a world clientele, notably in the USA. On the champagne facet, Curtis “50 Cent” Jackson launched a collaboration with a confidential Champagne home to create unique cuvées comparable to Le Chemin du Roi Brut, a classic champagne made in keeping with the requirements of Champagne custom.
It’s marketed in iconic bottles, typically adorned with a golden chess piece, symbolizing victory and energy. Branson clearly positions itself on this planet of recent luxurious, combining the authenticity of French terroirs with the ability of cultural and media advertising and marketing. Distributed primarily in the USA and in some premium worldwide markets, Branson cogn acs and champagnes embody an audacious, unique, and international imaginative and prescient of French luxurious, reinterpreted by a worldwide icon of city tradition.
About Lalique
Based in 1888 by visionary artist René Lalique, Lalique is an emblem of audacity, class, and inventive excellence. As one of the vital prestigious French crystal glass homes, Lalique is synonymous with masterful craftsmanship, timeless design, and unparalleled savoir-faire. With an immediately recognizable aesthetic, Lalique transforms on a regular basis moments into extraordinary experiences. From ornamental objects to inside design, jewellery, perfumes, artwork, and hospitality, each creation embodies a refined way of life.
Lalique collaborates with famend artists and designers, together with Zaha Hadid, Damien Hirst, Anish Kapoor, Yves Klein, Arik Levy, Terry Rodgers, and James Turrell, to craft extraordinary items that unite innovation and custom. These unique companions hips convey daring inventive visions to life by Lalique’s distinctive craftsmanship. Since 1922, every murals is hand made in Lalique’s historic Alsace manufacture, making certain a legacy of excellence.
