Nation music celebrity Dierks Bentley and his award-winning whiskey model, ROW 94, are celebrating Bourbon Heritage Month with two main milestones: the discharge of the daring new ROW 94 Full Proof Bourbon ($54.99/750ml) and the launch of an interactive Dierks Bentley hologram expertise at Louisville Muhammad Ali Worldwide Airport (SDF).
Only one 12 months after its debut, ROW 94 continues to make waves within the whiskey world with the introduction of ROW 94 Full Proof—a full-throttle, uncut expression bottled at 120 proof and aged a minimal of 4 years. Produced from a mash invoice of 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley, the Full Proof launch showcases the identical authenticity and grit that outline each nation music and people who stay its values.
Already a Gold medal winner at Fred Minnick’s 2025 Ascot Awards, the bourbon options notes of vanilla, contemporary tobacco, and leather-based on the nostril, opening into wealthy honey sweetness, black pepper, and smoky oak on the palate earlier than ending with toffee and darkish chocolate.
“In the course of the improvement of our ROW 94 bourbon, I tasted it at full proof – and I immediately knew we had one thing particular,” says Bentley.
“There’s one thing uncooked and highly effective concerning the uncut expertise that actually caught with me. I like our flagship bourbon at 94 proof, however I’ve been wanting ahead to sharing this 120 proof expression with our followers ever since.”
The brand new expression was unveiled this week at historic Inexperienced River Distilling Co. in Owensboro, Kentucky—the place ROW 94 is made in partnership with Lofted Customized Spirits—with a distillery tour, musical efficiency, and tasting of all three expressions within the lineup. ROW 94 Full Proof is offered now nationwide and on-line at ROW94whiskey.com.
To mark each Bourbon Heritage Month and ROW 94’s one-year anniversary, Bentley can also be bringing a first-of-its-kind expertise to bourbon lovers and vacationers alike. Beginning September 12, guests passing by way of Louisville Muhammad Ali Worldwide Airport can meet a life-sized Dierks Bentley hologram, which greets company, shares the story of ROW 94, and factors them towards unique signed bottles and restricted choices of ROW 94’s Damaged Branches Bourbon on the airport’s Distillery District Market, positioned post-security close to Concourses A and B.
“We welcome ROW 94 and this distinctive Dierks Bentley expertise to SDF,” stated Dan Mann, Govt Director of the Louisville Regional Airport Authority, proprietor and operator of the airport.
“The addition of ROW 94, together with the unique choice out there within the terminal, is the proper approach for hundreds of bourbon fanatics from across the globe and Dierks Bentley followers to begin or finish their go to having fun with our state’s signature spirit. SDF is proud to be the gateway to Bourbon Nation and supply alternatives like this, showcasing why our airport gives a best-in-class expertise to passengers.”
A press occasion to launch the hologram expertise befell on September 12, with Bentley beaming in stay from Nashville to talk with vacationers and media. Company loved tastings, a signed guitar giveaway, and unique entry to restricted ROW 94 releases. Bourbon tastings will proceed all through September and October.
With each the Full Proof launch and the airport activation, ROW 94 cements its fame as a whiskey that blends genuine craftsmanship, daring innovation, and true nation spirit.
About ROW 94 Whiskey
ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by nation music celebrity Dierks Bentley and crafted with satisfaction on the historic Inexperienced River Distilling Co. in Owensboro, Kentucky. ROW 94 makes use of Three Elements and The Fact, reflecting Dierks’ dream to create a bourbon that he and his followers can take pleasure in on the massive nights and on a regular basis gatherings, amplifying the nation in us all. Subsequent bottlings embrace Damaged Branches Bourbon, a restricted launch. Be taught extra about ROW 94 at ROW94whiskey.com.
About Dierks Bentley
Launched on June 13, 2025, Dierks Bentley’s acclaimed eleventh studio album, Damaged Branches, is rooted in uncooked honesty and storytelling, embracing life’s outliers and underdogs with songs about resilience, change, and connection. Praised for its “distinctive and daring sound” (Esquire), the 11-track assortment encompasses a cross-generational lineup of collaborators—together with John Anderson, Riley Inexperienced, Miranda Lambert and Stephen Wilson Jr.—and is a daring reaffirmation of Bentley’s heartfelt grit paired with standout musicianship.
After greater than 20 years on nation’s household tree, the multi-Platinum celebrity’s present High 30 “She Hates Me” is shortly climbing the charts following eight Quantity One albums, 22 Quantity One songs and over 9.5 billion world streams, plus 15 Grammy nominations and membership within the historic Grand Ole Opry.
Praised for delivering a stay present that “blends hits, a real onstage ebullience that simply outpaces lots of at this time’s newcomers, and intentional viewers engagement” (Billboard), Bentley just lately took his 30-city Damaged Branches tour to amphitheaters throughout the nation, together with a cease on the iconic Madison Sq. Backyard. He additionally just lately launched the Damaged Branches Fund, a multi-year initiative in partnership with Music Well being Alliance to supply psychological well being assist for the music business’s artistic and touring professionals.
Persevering with the trail constructed from the bottom up, as an entrepreneur, he has 4 places of the gastropub and stay music venue “Dierks Bentley’s Whiskey Row” and has a Flag & Anthem life-style assortment “Desert Son.” For extra info on new music and upcoming tour dates, go to Dierks.com.
About Louisville Muhammad Ali Worldwide Airport (SDF)
Owned and operated by the Louisville Regional Airport Authority, the Louisville Muhammad Ali Worldwide Airport (SDF) is the state’s premier airport, serving extra Kentuckians yearly than some other airport within the Commonwealth. Eight business passenger airways provide nonstop service to greater than 35 nonstop locations from Louisville. SDF is house to UPS Worldport, shifting tens of millions of tons of product every year, making it the third busiest cargo airport in North America and fifth on this planet. Aviation is an financial powerhouse for the area that generates $12.8 billion in financial influence yearly. One in 8 jobs is generated by SDF and Bowman Area and their aviation companions. Go to www.FlyLouisville.com to be taught extra.
