Round 1.1% of adults within the UK presently use nicotine pouches. Evaluate that to 11.9% who smoke and 10.4% who vape, nicotine pouches are nonetheless an rising market. (6),(7)
Youthful individuals: youth present use is low, however in line with Motion on Smoking & Well being (ASH), consciousness has grown from 38% in 2024 to 43% in 2025, and roughly 4% of 11-17 yr olds say they’ve tried pouches not less than as soon as. (8)
How individuals use them: a number of individuals are “situational” customers, pouches for work, journey or locations the place vaping is dangerous, slightly than all day customers. Nicotine pouches are gaining recognition as a helpful backup.
