DIA, Spain’s fourth-largest grocery retailer, elevated its market share by 0.14 factors to five.1% in September in comparison with the identical interval final 12 months, in line with NielsenIQ information.
On the similar time, DIA is accelerating its retailer growth. CEO Ricardo Álvarez introduced on the AECOC congress that the corporate now goals to open roughly 90 new places by the top of 2025, or a 50% improve from its preliminary strategic plan goal of 60 openings per 12 months, with a long-term aim of 300 new shops by 2029.
Past its conventional grocery store openings, DIA has additionally cast a partnership with BP, resulting in the rollout of comfort shops at BP service stations.
The partnership commenced with the opening of the primary two shops at BP service stations earlier this month.
Comfort And Accessibility
The corporate’s ‘Rising every day’ strategic plan, launched in March, prioritises comfort and accessibility. This consists of providing a balanced mixture of nationwide and worldwide manufacturers alongside a considerably revamped personal label.
After a complete four-year renewal, DIA’s personal label now boasts 2,400 reasonably priced, high-quality merchandise, with ‘New Dia High quality‘ merchandise accounting for 58% of buyer purchases.
This revamp concerned an entire overview of recipes and formulations, supported by a community of native suppliers making certain freshness and traceability.
Recent merchandise, corresponding to seasonal fruit and greens, contemporary fish, nationwide meats, and bakery objects, are on the core of DIA’s new retailer idea.
The retailer can be actively growing its ready-to-eat product providing, with a brand new line of 5 meals already accessible, in response to evolving client calls for.
DIA’s on-line presence now serves 84% of the Spanish inhabitants, together with smaller cities, making certain broad accessibility.
To additional improve the in-store expertise, DIA plans a considerable funding in renovating all its checkout strains.
In response to Álvarez, this modernisation will embody new software program, {hardware}, and bodily checkouts.
Pilot programmes for these renovations are slated to start in November 2026, with a full community rollout anticipated in 2027.
