10 greatest e mail advertising and marketing instruments for occasion planning companies in 2025

Planning occasions is about greater than venue bookings and catering — it’s about orchestrating numerous transferring items, constructing relationships, delivering memorable experiences, and sustaining them over time. The problem? CRM wants within the event-planning {industry} are uniquely demanding. Occasion-planning companies should juggle a number of stakeholders (purchasers, distributors, attendees, and sponsors), shifting timelines, diverse occasion codecs (digital, hybrid, and dwell), and the necessity to each scale and personalize communications — unexpectedly.

Generic CRMs typically battle to fulfill these calls for: they don’t all the time assist multi-channel attendee journeys, advanced registration flows, sponsor and vendor monitoring, or the seamless follow-up wanted to show one-off attendees into repeat occasion advocates. That’s the place a CRM constructed (or configured) for the occasion {industry} turns into an answer.

A correctly chosen CRM turns into your operational spine: it allows you to centralize attendee, consumer and vendor information; automate e mail sequences for invites, reminders, and post-event follow-ups; phase contacts by occasion sort or function (vendor versus sponsor versus attendee); combine registration and ticketing methods; and observe engagement and ROI throughout your occasion lifecycle.

On this article, you’ll get:

• A comparability desk of the highest 6 email-marketing/CRM instruments suited to event-planning companies in 2025
• Function breakdowns of what every instrument presents (automation, segmentation, cellular entry, event-specific workflows, integrations, e mail flows, and so forth.)
• Actual-world execs and cons, particularly for occasion planners navigating attendees, sponsors, distributors, and a number of codecs
• A step-by-step how-to information for establishing e mail automations tailor-made to event-planning workflows (e.g., preliminary invite → reminder → follow-up → referral nurturing)
• Ideas for migration, measurement, and scaling your system as your enterprise grows and your occasion varieties diversify

And simply so you realize: HubSpot is already utilized by actual event-planning corporations — for instance, occasion organizations report saving 1000’s of hours yearly after switching to HubSpot’s event-centric workflows.

So, when you’re prepared to chop by way of the chaos, streamline your attendee/vendor/consumer communications, and convey actual ROI to your occasions enterprise in 2025, learn on.

Desk of Contents:

What’s e mail advertising and marketing for occasion planning companies?

Electronic mail advertising and marketing for occasion planning companies is the strategic use of e mail to advertise occasions, handle attendee relationships, and drive engagement earlier than, throughout, and after an occasion.

On this {industry}, e mail isn’t nearly bulletins — it’s about making a seamless attendee journey. From the primary save-the-date invitation to post-event thank-you messages, e mail advertising and marketing helps occasion professionals nurture relationships with purchasers, sponsors, distributors, and friends at each stage of the planning course of.

Efficient e mail advertising and marketing lets occasion planners:

• Construct anticipation by way of personalised invites and countdown campaigns
• Enhance attendance with focused reminders and RSVP follow-ups
• Improve the attendee expertise by sharing updates, agendas, and logistical particulars
• Drive long-term development by amassing suggestions, sharing highlights, and selling future occasions

Briefly, e mail advertising and marketing acts because the connective tissue of an event-planning enterprise — turning one-time friends into repeat purchasers and dependable model advocates by way of well timed, related, and automatic communication.

Greatest Electronic mail Advertising Instruments for Occasion Planning Companies at a Look

Greatest Electronic mail Advertising Software program for Occasion Planning Companies

1. HubSpot

Supply

Greatest For: Occasion planning companies want complete advertising and marketing automation that centralizes attendee administration and marketing campaign orchestration.

Key HubSpot Options:

• HubSpot’s Breeze AI-powered e mail personalization: Occasion planners can leverage Breeze AI to routinely optimize topic strains and ship occasions primarily based on attendee engagement patterns.
• HubSpot’s automated occasion workflow builder: Create multi-touch campaigns that set off primarily based on registration standing, with HubSpot’s workflows routinely sending affirmation emails.
• HubSpot’s native CRM integration with sensible lists: Phase attendees by occasion historical past, ticket sort, or engagement stage utilizing HubSpot’s unified database, then routinely sync with Eventbrite, Zoom Occasions, or Cvent by way of HubSpot’s app market.

HubSpot Pricing:

• Free: $0/month/seat
• Starter: $9/month/seat
• Skilled: $800/month/seat
• Enterprise: $3,600/month/seat

2. Mailchimp

Supply

Greatest For: Small occasion planning companies managing underneath 50 occasions yearly.

Key Mailchimp Options:

• Pre-built occasion invitation templates: Entry professionally designed occasion templates optimized for cellular gadgets.
• Viewers journey mapping: Visualize the attendee expertise from first touchpoint to post-event suggestions, routinely transferring contacts by way of totally different segments primarily based on their RSVP standing and engagement.
• Social media retargeting integration: Join Fb and Instagram adverts to routinely retarget e mail subscribers who opened however didn’t register.

Mailchimp Pricing:

• Free: $0/month
• Necessities: $13/month
• Customary: $20/month
• Premium: $350/month

3. Fixed Contact

Supply

Greatest For: Conventional occasion planners coordinating in-person conferences and commerce exhibits that require built-in registration administration.

Key Fixed Contact Options:

• Constructed-in occasion registration system: Get rid of third-party ticketing charges by managing registrations straight.
• Automated reminder sequences: Schedule a collection of touchpoints, together with “save the date” (60 days out), early chook deadlines (30 days), and day-of logistics routinely primarily based on occasion date.
• Actual-time attendance monitoring integration: Sync with check-in apps to set off automated emails to no-shows or ship fast thanks messages to attendees.

Fixed Contact Pricing:

• Lite: $12/month
• Customary: $35/month
• Premium: $80/month

4. Eventbrite

Supply

Greatest For: Ticketed occasion organizers who prioritize seamless cost processing with built-in promotional e mail campaigns.

Key Eventbrite Options:

• Native ticketing with e mail automation: Routinely set off totally different e mail sequences primarily based on ticket sort (VIP, early chook, basic admission).
• Waitlist administration workflows: When occasions promote out, routinely add attendees to waitlists and ship immediate notifications when spots open up.
• Organizer app integration: Ship real-time updates straight from the Eventbrite Organizer cellular app throughout occasions.

Eventbrite Pricing:

• Free: $0/month/seat
• Extra tiers: Customized pricing solely (see right here)

5. ActiveCampaign

Supply

Greatest For: B2B occasion coordinators managing multi-day conferences with advanced speaker and sponsor communications.

Key ActiveCampaign Options:

• Predictive content material personalization: AI analyzes previous occasion conduct to customise e mail content material blocks routinely.
• Multi-channel automation sequences: Coordinate e mail with SMS reminders for time-sensitive updates.
• CRM deal monitoring for sponsors: Observe sponsor engagement from preliminary outreach by way of post-event ROI experiences.

ActiveCampaign Pricing:

• Starter: $15/month
• Plus: $49/month
• Professional: $79/month
• Enterprise: $145/month

6. Brevo

Supply

Greatest For: Finances-conscious occasion startups managing neighborhood workshops and native meetups with underneath 500 attendees.

Key Brevo Options:

• Limitless contacts storage: Retailer your complete occasion database with out per-contact charges.
• Transactional e mail API: Guarantee crucial emails like ticket confirmations and password resets obtain profitable supply charges.
• WhatsApp Enterprise integration: Attain worldwide attendees by way of their most popular messaging app.

Brevo Pricing:

• Starter: $8.08/month
• Customary: $16.17/month
• Skilled: $449.08
• Enterprise: Customized pricing solely (see right here)

7. GetResponse

Supply

Greatest For: Digital occasion hosts combining webinars with e mail advertising and marketing for on-line summits and digital conferences.

Key GetResponse Options:

• Built-in webinar internet hosting platform: Host occasions for as much as 500 attendees straight inside the platform.
• Automated webinar funnel templates: Deploy confirmed registration-to-attendance sequences that sometimes enhance present charges.
• Put up-webinar engagement automation: Routinely phase attendees vs. no-shows, sending replay hyperlinks to non-attendees, and particular presents to engaged members.

GetResponse Pricing:

• Starter: $19/month
• Marketer: $59/month
• Creator: $69/month
• Enterprise: Customized pricing solely (see right here)

8. Equipment

Supply

Greatest For: Workshop facilitators and course creators internet hosting instructional occasions with content material supply necessities.

Key Equipment Options:

• Visible automation builder with tagging: Create branching paths primarily based on workshop attendance.
• Digital product supply system: Routinely ship workshop supplies, recordings, or certificates upon registration or completion.
• Creator community cross-promotion: Faucet into Equipment’s creator neighborhood for speaker suggestions and cross-promotional alternatives.

Equipment Pricing:

*Observe: Pricing varies primarily based on the variety of subscribers. The pricing plans under are primarily based on a 1,000-subscriber quantity

• E-newsletter: $0/month
• Creator: $39/month
• Creator Professional: $79/month

9. Moosend

Supply

Greatest For: Seasonal occasion organizers managing vacation events and out of doors festivals with weather-dependent logistics.

Key Moosend Options:

• Climate-based sending optimization: Routinely alter e mail ship occasions primarily based on native climate forecasts.
• Countdown timer emails: Embed dynamic countdown clocks that replace in real-time.
• Recurring occasion automation: Arrange template campaigns for month-to-month or annual occasions that routinely clone and alter dates.

Moosend Pricing:

*Observe: Pricing varies primarily based on the variety of subscribers. The pricing plans under are primarily based on a 1,000-subscriber quantity

• Professional: $16/month
• Moosend+: Customized pricing solely (see right here)
• Enterprise: Customized pricing solely (see right here)

10. Klaviyo

Supply

Greatest For: Occasion planners promoting merchandise or working festivals with e-commerce elements requiring income attribution.

Key Klaviyo Options:

• Income per recipient monitoring: Monitor precisely how a lot income every e mail marketing campaign generates in ticket gross sales, serving to justify advertising and marketing spend with ROI metrics.
• Deserted cart restoration for registrations: Routinely remind prospects who began however didn’t full registration.
• Dynamic VIP segmentation: Routinely determine and phase high-value attendees primarily based on lifetime occasion spend.

Klaviyo Pricing:

*Observe: Pricing varies primarily based on the variety of subscribers. The pricing plans under are primarily based on a 1,000-subscriber quantity and a 250-messages-per-month restrict

• Free: $0/month
• Electronic mail + cellular messages: $60/month
• Electronic mail: $45/month

Advantages of Electronic mail Advertising Software program for Occasion Planning Corporations

Automate time-consuming registration and follow-up workflows.

Occasion planners sometimes spend numerous hours manually sending affirmation emails, reminders, and post-event surveys — time that may very well be spent securing sponsors or bettering attendee experiences. Electronic mail advertising and marketing software program eliminates this administrative burden by way of clever automation that handles your entire attendee journey.

HubSpot’s workflow automation builder allows occasion groups to create multi-step campaigns that set off primarily based on registration actions. These campaigns routinely ship personalised confirmations inside seconds of sign-up, present parking directions 24 hours previous to the occasion, and embrace suggestions surveys after the occasion concludes.

Plus, by implementing HubSpot’s pre-built occasion workflow templates, planning groups can considerably scale back guide e mail duties whereas making certain no attendee falls by way of the cracks, whether or not managing a 50-person workshop or a 5,000-attendee convention.

Maximize attendance charges by way of data-driven optimization.

The industry-wide problem of no-shows prices occasion planners cash in wasted catering, supplies, and venue capability; nonetheless, e mail advertising and marketing platforms present the analytics to assist enhance these numbers.

Trendy e mail software program tracks open charges, click on patterns, and engagement timing to determine which messages really drive attendance versus these ignored in crowded inboxes. HubSpot’s Breeze AI analyzes historic occasion information to routinely optimize topic strains and ship occasions for every phase, serving to occasion planners to enhance their attendance charges when using HubSpot’s predictive sending options.

Moreover, HubSpot’s A/B testing instruments enable groups to experiment with totally different reminder frequencies and messaging kinds, offering exact information on whether or not attendees reply higher to “final likelihood” urgency or unique “VIP preview” framing.

Centralize attendee information throughout a number of occasions and touchpoints.

Occasion planning corporations juggling a number of simultaneous occasions typically battle with scattered attendee data throughout spreadsheets, registration platforms, and e mail lists, resulting in duplicate communications or missed VIP recognitions.

Electronic mail advertising and marketing CRMs create a single supply of reality that tracks each attendee interplay from preliminary curiosity by way of post-event engagement. HubSpot’s unified contact database routinely syncs with common occasion platforms, comparable to Eventbrite and Zoom Occasions, whereas sustaining full histories of which occasions every contact attended, their ticket varieties, and engagement ranges.

This centralization by way of HubSpot’s Advertising Hub means planners can immediately determine {that a} registrant attended three earlier conferences as a VIP, routinely triggering premium therapy and early-access presents with out guide analysis or threat of overlooking loyal attendees.

Scale personalization with out increasing staff measurement.

Rising occasion corporations face the paradox of needing extra personalised communication as their attendee base expands, but missing the assets to put in writing particular person emails to a whole lot or 1000’s of registrants. Electronic mail advertising and marketing software program allows mass personalization that maintains the boutique contact attendees anticipate from premium occasions.

HubSpot’s sensible content material dynamically adjusts e mail sections primarily based on attendee attributes, displaying totally different agenda highlights to audio system versus sponsors, or customizing meal choices in keeping with beforehand indicated dietary preferences. Moreover, with HubSpot’s personalization tokens and Breeze AI, a single staff member can:

• Create emails that tackle every recipient by identify
• Reference their firm
• Advocate related breakout classes primarily based on previous attendance

Measure ROI and justify advertising and marketing investments.

Occasion planning corporations typically battle to show the worth of their advertising and marketing efforts to stakeholders, counting on primary metrics like registration numbers that don’t inform the whole story of marketing campaign effectiveness.

Complete e mail advertising and marketing platforms present attribution reporting that connects particular campaigns to:

• Income
• Sponsor acquisitions
• Lengthy-term attendee worth

HubSpot’s attribution reporting dashboard tracks the whole journey from first e mail open to ticket buy, displaying precisely which campaigns drive the highest-value registrations and which messages convert free attendees to paid tickets. By leveraging HubSpot’s customized reporting builder, occasion groups can reveal clear ROI from their e mail campaigns, whether or not that’s ticket gross sales from early-bird promotions or new sponsorships generated by way of HubSpot’s sequences instrument, offering concrete information that secures continued advertising and marketing funding.

5 Vital Options for Occasion Planning Electronic mail Advertising Software program

1. Occasion Registration Types with Sensible Discipline Mapping: The flexibility to create customizable registration kinds that routinely populate your CRM is important for capturing attendee data with out guide information entry. HubSpot’s drag-and-drop type builder permits occasion planners to design registration pages with conditional logic, displaying totally different questions primarily based on ticket sort or displaying meal preferences just for in-person attendees. Most significantly, HubSpot’s kinds combine straight with the CRM, routinely creating or updating contact information, assigning lead scores primarily based on ticket worth, and triggering applicable nurture workflows primarily based on registration sort.
2. Multi-Channel Marketing campaign Automation with Timeline Visualization: Occasion promotion requires coordinated outreach throughout e mail, SMS, and social media on exact schedules main as much as occasion day. HubSpot’s visible workflow editor lets occasion groups map complete promotional campaigns on a timeline, setting automated triggers for early-bird bulletins, deadline reminders, and day-of logistics. Inside HubSpot’s automation suite, planners can create branching logic that sends totally different messages primarily based on a person’s registration standing. HubSpot’s Advertising Hub additionally allows cross-channel coordination, permitting groups to pause e mail campaigns if an attendee registers by way of a social media advert, stopping redundant messaging whereas sustaining constant communication throughout all touchpoints.
3. Cellular CRM Entry for On-Web site Occasion Administration: Occasion planners require real-time entry to attendee data as they navigate between venue areas, handle vendor relationships, and tackle last-minute adjustments. HubSpot’s cellular app gives full CRM performance from any smartphone or pill, enabling planners to examine attendee lists, replace contact information, and even ship focused emails whereas strolling the occasion flooring. Throughout registration, workers can use HubSpot’s cellular app to manually examine in attendees, add notes about dietary restrictions or particular requests, and instantly set off welcome emails with WiFi passwords and agenda updates.
4. Native Integration Ecosystem with Occasion-Particular Platforms: Trendy occasion planning requires seamless information circulate between ticketing platforms, digital occasion software program, cost processors, and advertising and marketing instruments. HubSpot’s App Market presents pre-built integrations with important occasion platforms, together with Eventbrite for ticketing, Zoom Occasions for digital elements, Calendly for speaker scheduling, and Stripe for cost processing. These native HubSpot integrations remove the necessity for guide CSV exports or customized API improvement, routinely syncing registration information, attendance information, and cost standing in real-time.
5. Superior Analytics with Attribution Reporting: Understanding which advertising and marketing efforts drive ticket gross sales and sponsor conversions is essential for optimizing occasion promotion budgets and demonstrating ROI. HubSpot’s attribution reporting instruments observe the whole journey from first touchpoint to ticket buy, displaying whether or not attendees transformed from natural search, e mail campaigns, or social media adverts. Occasion planners can leverage HubSpot’s customized report builder to create dashboards displaying registration tempo in comparison with earlier occasions, geographic distribution of attendees, and income by ticket sort.

The way to Select an Electronic mail Advertising Software for Occasion Planning Corporations (Step-by-Step)

Step 1: Map your occasion advertising and marketing workflows.

Earlier than evaluating any e mail advertising and marketing platform, doc your full occasion lifecycle from preliminary promotion by way of post-event follow-up. Begin by outlining every touchpoint in your attendee journey, together with:

• Consciousness campaigns
• Early-bird promotions
• Registration confirmations
• Reminder sequences
• Day-of logistics
• Suggestions surveys

Determine which communications are at present guide versus automated, noting ache factors like sending particular person sponsor updates or coordinating speaker confirmations. Then, think about the complexity of your occasions — do you handle single-day workshops or multi-track conferences with VIP tiers? Map how information flows between your registration platform, cost processor, and communication instruments.

This workflow visualization reveals whether or not you want primary e mail broadcasting or subtle automation with branching logic primarily based on attendee conduct, serving to slim your platform necessities earlier than getting into the analysis part.

Step 2: Determine must-have options for occasion success.

Create a prioritized record distinguishing between important capabilities and nice-to-have options primarily based in your mapped workflows. Important options for occasion planners sometimes embrace:

• Registration type builders with conditional logic
• Automated affirmation and reminder sequences
• Cellular entry for on-site administration
• Integration with ticketing platforms like Eventbrite or Cvent

Subsequent, think about your staff’s technical experience — do you want drag-and-drop simplicity or are you comfy with HTML customization? Consider whether or not you require superior capabilities like dynamic content material personalization for various attendee segments, attribution reporting to show occasion ROI, or multi-channel coordination throughout e mail and SMS.

Professional tip: Don’t overlook operational requirements like record segmentation for audio system versus sponsors, GDPR compliance instruments for worldwide occasions, and the flexibility to shortly ship pressing updates about schedule adjustments or climate delays.

Step 3: Examine ease of use and staff match.

Request trials of your high platforms and have your precise occasion staff check core capabilities they will use every day. Consider how shortly staff members can create and ship a primary occasion invitation with out technical assist (if it takes greater than half-hour, think about the productiveness influence throughout dozens of annual occasions).

Take a look at the educational curve for superior options: can your coordinators construct automated workflows independently, or will you want ongoing IT involvement? Assess the standard of buyer assist, significantly throughout crucial pre-event intervals when you’ll be able to’t afford delays.

When you’ve carried out all of this, evaluation the seller’s coaching assets, on the lookout for:

• Occasion-specific templates
• Greatest follow guides
• Devoted onboarding for occasion planning corporations (versus generic setup help)

Step 4: Examine value at scale.

Calculate complete value of possession past base subscription charges, factoring in your anticipated development over the subsequent 2 to three years. Most platforms value by contact quantity, so undertaking prices in case your database grows from 5,000 to fifteen,000 contacts as you add occasions. Embrace hidden bills like overage fees for:

• Exceeding e mail ship limits throughout peak registration intervals
• Charges for extra person seats as your staff expands
• Prices for premium options like customized reporting or devoted IP addresses

Lastly, evaluate pricing fashions — some platforms cost per e mail despatched whereas others provide limitless sending to your contact restrict. Consider potential financial savings from consolidated instruments; changing separate e mail, survey, and touchdown web page providers with an all-in-one platform may justify increased upfront prices.

Professional tip: Request customized quotes when you’re managing over 10,000 contacts or 50+ occasions yearly, as enterprise pricing typically consists of negotiable reductions and extra assist assets.

Step 5: Select a versatile platform — like HubSpot.

Choose a platform that may evolve together with your occasion enterprise from intimate workshops to large-scale conferences with out requiring a whole system migration. Search for options providing modular upgrades the place you can begin with primary e mail advertising and marketing then add superior automation, CRM capabilities, or reporting instruments as wants develop. HubSpot exemplifies this scalability — occasion planning corporations can start with free e mail advertising and marketing instruments then progressively undertake Starter, Skilled, or Enterprise tiers whereas sustaining constant workflows and historic information.

Clearwing, a high-end audio, lighting, video, and staging methods firm, managed 500+ marketing campaign property for AVL Expo, an audio, video, and lighting expertise convention, generated 250+ leads, and delivered 4,200% ROI, all through the use of Advertising Hub. Advertising Hub’s flexibility result in sooner marketing campaign launches, stronger occasion attendance, and extra engaged, loyal prospects.

Clearwing’s success proves that an funding in HubSpot means scalable development with out limitations, permitting occasion planners to create customized objects for venues and audio system, construct specialised workflows for various occasion varieties, and, most significantly, obtain measurable ROI that justifies advertising and marketing spend to huge decision-makers.

Often Requested Questions (FAQ)

What’s the greatest e mail advertising and marketing instrument for occasion planning corporations?

One of the best e mail advertising and marketing instrument for occasion planning corporations relies on your particular occasion varieties, viewers measurement, and automation wants.

HubSpot’s Advertising Hub persistently ranks as a best choice as a result of it combines sturdy e mail advertising and marketing with built-in CRM capabilities, event-specific workflows, and complete analytics in a single platform.

For small occasion companies simply beginning out, HubSpot’s free instruments present e mail advertising and marketing for as much as 2,000 sends per 30 days, whereas rising corporations can scale into paid tiers that embrace superior options like Breeze AI for topic line optimization and multi-touch attribution reporting.

What options ought to I search for in e mail advertising and marketing instruments for occasion planning corporations?

Important options for occasion planning e mail advertising and marketing embrace:

• Automated workflow builders (for registration confirmations and reminder sequences)
• Customizable registration kinds with conditional logic
• Cellular accessibility for on-site occasion administration

Moreover, search for platforms providing:

• Segmentation capabilities to distinguish between attendees, audio system, sponsors, and prospects
• Integration choices with ticketing platforms (like Eventbrite or Cvent)
• Dynamic content material personalization that adjusts messaging primarily based on ticket sort or previous attendance historical past
• Attribution reporting to trace which campaigns drive ticket gross sales
• Multi-channel coordination for combining e mail with SMS updates

The platform must also present responsive templates optimized for cellular gadgets, since many attendees examine occasion emails on smartphones, and real-time analytics to observe registration tempo and alter promotional methods accordingly.

Is HubSpot good for occasion planning?

Sure, HubSpot excels for occasion planning corporations attributable to its all-in-one strategy that eliminates the necessity for a number of disconnected instruments.

HubSpot’s Advertising Hub gives occasion planners with pre-built workflow templates for widespread occasion sequences, sensible lists that routinely phase attendees primarily based on conduct and attributes, and the flexibility to create customized objects for monitoring venues, audio system, and sponsors past commonplace contact information.

Lastly, as beforehand talked about, occasion planning corporations like Clearwing have achieved 4,200% ROI utilizing HubSpot’s Advertising Hub for convention promotion, demonstrating the platform’s means to deal with advanced, multi-faceted occasion campaigns whereas offering clear attribution information that proves advertising and marketing influence.

How a lot does e mail advertising and marketing software program for occasion planning value?

Electronic mail advertising and marketing software program for occasion planning sometimes ranges from free for primary instruments to $3,000+ month-to-month for enterprise options.

HubSpot presents a free tier with primary e mail advertising and marketing, with paid plans beginning at $9/month per seat for Starter and scaling to $800/month for Skilled (consists of 3 seats). Prices sometimes enhance primarily based on:

Occasion planners ought to finances for 20 to 30% annual value will increase as their contact databases develop and think about potential financial savings from consolidating a number of instruments into one platform.

Can e mail advertising and marketing software program combine with my present occasion ticketing platform?

Most trendy e mail advertising and marketing platforms provide native integrations or API connections with common occasion ticketing methods, enabling automated information synchronization between platforms.

As talked about earlier than, HubSpot’s App Market consists of pre-built integrations with Eventbrite, Zoom Occasions, Cvent, and different main ticketing platforms, routinely syncing:

• Registration information
• Attendance standing
• Tticket varieties

These integrations allow highly effective automation prospects — for instance, when somebody purchases a VIP ticket by way of Eventbrite, HubSpot can routinely set off a premium welcome sequence with unique content material and particular venue entry directions.

Professional tip: In case your ticketing platform doesn’t have a local integration, search for e mail advertising and marketing instruments with Zapier connectivity or open APIs that enable customized connections, although these could require technical setup and ongoing upkeep in comparison with out-of-the-box integrations.

Meet HubSpot, the Prime Electronic mail Advertising Alternative for Occasion Planning Corporations

HubSpot stands out because the premier e mail advertising and marketing resolution for occasion planning corporations by providing enterprise-level automation capabilities at a value level that works for companies of any measurement. Not like conventional occasion administration software program that fees per registration or requires costly customized implementations, HubSpot gives a strong free tier supporting e mail advertising and marketing as much as 2,000 sends month-to-month, making it accessible to solo planners and rising companies alike.

Key HubSpot Options for Occasion Planners

• Free Ceaselessly Basis: Begin with complete attendee administration, e mail automation, and registration kinds for gratis, then scale options as your occasion portfolio grows with out migrating platforms or dropping historic information.
• Built-in Occasion Workflows: Course of registrations by way of native Eventbrite and cost integrations whereas routinely triggering personalised affirmation sequences, reminder emails, and post-event surveys primarily based on ticket sort and attendee historical past.
• 360-Diploma Attendee View: Observe each touchpoint from preliminary e mail open by way of occasion check-in and post-event suggestions in a single timeline, making certain any staff member can present knowledgeable assist to attendees, audio system, or sponsors.

Confirmed Actual-World Impression with HubSpot

INBOUND, HubSpot’s flagship {industry} occasion, achieved 40% conversion price (CVR) from occasion web page visits to registrations by leveraging LinkedIn adverts by way of HubSpot’s Advertising Hub.

All-in-all, HubSpot’s true energy lies in its scalability — begin free, pay just for what you want, and by no means outgrow your system as you develop from native workshops to worldwide conferences. With built-in instruments for sponsor administration, speaker coordination, and attendance analytics, HubSpot eliminates the necessity for a number of disconnected instruments that complicate your workflows and inflate your expertise prices.

Able to see how HubSpot can remodel your occasion planning enterprise? Get began with HubSpot’s free e mail advertising and marketing instruments at present and be a part of 1000’s of occasion professionals who’ve streamlined their advertising and marketing whereas boosting attendance charges.