Pernod Ricard-owned rum model Havana Membership has partnered with British menswear designer Martine Rose to create a restricted version bottle of Añejo 7 Años.
The brand new restricted version design for the model’s flagship expression is alleged to mix Havana Membership’s Cuban spirit and craftsmanship with Rose’s Jamaican-British heritage and creativity, serving as a tribute to Caribbean identification and community-driven creativity.
Rose commented on the partnership: “I’m so enthusiastic about this collaboration. We needed to seize the spirit of enjoyable and celebration that’s such a wealthy a part of our shared heritage as Caribbean Island neighbours – whereas preserving our irreverent London perspective. We consider within the energy and love generated by coming collectively to have time.”
Rose based her London-based style label in 2007 and has dressed icons comparable to Rihanna, Kendrick Lamar, Dua Lipa, and Drake. In 2023, she was named British Menswear Designer of the 12 months.
The bottle, designed and launched in tandem with Rose’s autumn/winter 2025 assortment, options daring emblems, vibrant colors, and delicate watercolour tiles impressed by the mosaic structure of Havana.
Created for the festive season, the design is completed with shimmering foils, pearlescent varnishes, and textured labels, and incorporates a customized motif engraved on the bottle neck and Rose’s signature embossed on the foot label.
Mouna Medjahed, advertising and marketing supervisor at Havana Membership, stated: “This collaboration was a pure match, with Havana Membership and Martine Rose sharing Caribbean roots and a powerful connection to communities. It celebrates our values of creativity, tradition and identification, whereas delivering a particular product that mixes festive attraction with the standard of award-winning Cuban rum.
“From the label design to the liquid itself, Martine’s daring artistic imaginative and prescient has introduced one thing vibrant and joyful to life, whereas preserving Havana Membership Añejo 7 Años at the forefront of the premium rum section.”
The restricted version Havana Membership x Martine Rose Añejo 7 Años bottle is at the moment accessible in eight markets, together with the UK, Romania, and Belgium, with a really helpful retail worth of £28.95 (US$38).
Following the preliminary rollout, the design may also be accessible in Canada beginning April 2026.
The partnership with Rose marks the model’s newest international artistic collaboration. Havana Membership has beforehand partnered with music artists Skepta and Burna Boy, in addition to style manufacturers like Locations+Faces and, most lately, jewelry artist Jonathan Rashka.
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