SPAR Austria is rolling out the ‘einfach OHNE’ (‘merely with out’) label, indicating fewer additive components, on extra of its own-brand merchandise.
The emblem was developed by SPAR and accepted by LVA (Lebensmittelversuchsanstalt), a personal Austrian meals testing institute, the retailer added.
‘Einfach OHNE’ certifies {that a} product is free from preservatives, flavour enhancers, synthetic colourings and synthetic flavourings.
Whereas merchandise can carry the label in the event that they meet a minimum of two of those standards, SPAR goals to fulfil all 4.
Not All Components Can Be Eradicated
SPAR Austria board member Markus Kaser states, “We concentrate on naturalness wherever potential […]. Meals should be sensible, pleasing, and protected with out compromising on authenticity, enjoyment, and high quality. Subsequently, components even have their place the place it is sensible, for instance, by way of shelf life.”
A latest Marketagent examine commissioned by SPAR Austria signifies that customers are more and more choosing extra pure merchandise.
Virtually 71% of the respondents stated that they take note of additive components in merchandise, and 80% said they like meals with out components.
Labelling Challenges
Alhough SPAR Austria continues to overview its current vary and add the ‘einfach OHNE’ label to new merchandise on a weekly foundation, the labelling course of stays difficult.
“Because of authorized necessities or the restricted house on the packaging, not each certainly one of our gadgets may be labelled accordingly – even when the merchandise meets the factors”, explains Kaser.
SPAR Austria intends to proceed testing and bettering recipes of its current merchandise.
The retailer goals to steadily increase its vary of own-brand merchandise containing fewer components.
Final yr, SPAR Austria eliminated the equal of 1.2 billion cubes of sugar from its personal model merchandise as a part of an industry-wide sugar discount alliance and its ‘zucker-raus-initiative’, which was launched in 2019.
