Lodge house owners and operators are persevering with to embrace boutique properties in response to traveller demand for distinctive stays, and the development isn’t going anyplace, writes Hilton Regional Director, Growth, Australasia, Tushar Raniga.
It has by no means been a greater time to spend money on boutique motels in Australia. The market is prospering for smaller, design-forward properties that ship thoughtfully curated visitor experiences, with demand persevering with to climb.
From a enterprise perspective, boutique motels are outperforming throughout key metrics – from occupancy and ADR to RevPAR. Hilton has seen this first-hand, with unprecedented demand at our boutique properties corresponding to Subsequent Lodge Melbourne and West Lodge Sydney, each a part of our Curio Assortment, and The Motley Lodge in Richmond, a part of Hilton’s Tapestry Assortment.
A lot of this development is being fuelled by Australian travellers. Put up-pandemic, home friends are driving the boutique increase, searching for wellness-focused and experiential stays nearer to house – whether or not on a metropolis staycation or a mid-week ‘bleisure’ journey. Hilton’s 2025 Traits Report highlights this shift, displaying Australian locations are high of thoughts for Gen Z and Gen Alpha, who prioritise immersive and personalised experiences over conventional facilities.
For house owners, boutique motels provide a gorgeous proposition, the flexibility to specific a definite id by structure, native artwork, and repair philosophy, whereas additionally commanding premium charges in high-demand leisure markets. On the similar time, smaller room counts and the expectation of extremely personalised service can improve operational complexity. That is the place Hilton provides worth – providing scalable efficiencies, clustering alternatives, and the facility of one of many world’s largest hospitality engines to ship each consistency and suppleness.
Wanting forward, Hilton’s pipeline displays robust confidence within the sector, with life-style openings throughout Asia Pacific, together with Motto by Hilton Hong Kong and KROMO Bangkok, Curio Assortment by Hilton. Along with the not too long ago signed Tapestry by Hilton in Niseko and Curio Assortment by Hilton in Hinode, it’s an thrilling time for the boutique phase. Hilton stays dedicated to evolving with visitor expectations whereas delivering long-term worth for house owners.
