VDO.AI’s Hero Realty Marketing campaign Baggage Main Award for Excellence in Video Promoting

VDO.AI’s Hero Realty Marketing campaign Baggage Main Award for Excellence in Video Promoting

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This milestone win displays VDO.AI’s artistic and technology-led method in delivering hyper-targeted digital experiences for the true property sector.

VDO.AI has been recognised with the Greatest Tech-Enabled Marketing campaign award on the Monetary Categorical Futech Awards 2025 for its groundbreaking collaboration with Hero Realty.

The award-winning marketing campaign set a brand new benchmark in data-driven video storytelling, redefining how premium actual property manufacturers interact right this moment’s digital-first homebuyers. By integrating AI-powered personalisation with contextual intelligence, the marketing campaign reworked commonplace model movies into dynamic, high-conversion narratives, addressing a number of the core challenges inherent to actual property advertising and marketing.

The Breakthrough OLV Marketing campaign

In actual property, consideration is hard-won and motion is even more durable. That is very true in high-stakes classes like residential property, the place choices are high-involvement, journeys are lengthy, and drop-offs are frequent.

With homebuyers more and more researching properties on-line, the problem has shifted from consciousness creation to conversion orchestration. The journey from discovering an inventory to bodily visiting a website stays fragmented, friction-filled, and extremely susceptible to abandonment.

In opposition to this backdrop, VDO.AI helped Hero Realty amplify its digital presence and join with high-intent homebuyers throughout Delhi NCR. The marketing campaign’s goal was to place Hero’s residential initiatives as fashionable, aspirational, and digitally discoverable whereas bridging the essential mid-funnel hole that usually stalls consumer development.

Hero Realty wanted to transition high-intent customers from on-line exploration to on-ground engagement, particularly within the premium housing phase the place consumers conduct in depth analysis however usually hesitate to take the subsequent step resulting from:

• Lack of speedy, actionable subsequent steps
• Weak or oblique CTAs inside digital adverts
• Incapacity to visualise the placement or emotionally join with the challenge
• A disconnect between advert messaging and real-world navigation

The OLV marketing campaign was designed exactly to unravel these friction factors.

Deployed throughout premium digital stock and powered by AI-led video intelligence, it strategically engaged prosperous audiences by way of contextual alerts, interest-based segmentation, and behavioural concentrating on. Each impression was crafted to maneuver shoppers meaningfully, from consciousness to inquiry to go to.

“At Hero Realty, we’re dedicated to partaking India’s evolving homebuyers by way of digital-first storytelling. In an more and more crowded digital panorama, relevance is every part. Our pilot marketing campaign with VDO.AI delivered precisely that, marrying contextually clever video placements with the amplification of our marketing campaign narrative.”
Karan Kumar, Chief Advertising Officer, Hero Realty

Innovation at Each Stage

AI-driven OLV supply

The marketing campaign ran on VDO.AI’s OLV stack, utilizing AI to achieve audiences recognized as high-intent homebuyers throughout Delhi NCR. This not solely maximised relevance but additionally lowered drop-offs by aligning messaging with consumer motivations.

Contextual placement in finance and funding environments

Advertisements appeared in premium writer environments equivalent to NDTV Revenue, CNBC, Bloomberg Enterprise, MarketWatch, and Moneycontrol, putting Hero Realty in content material ecosystems the place actual property and funding consideration is of course excessive.

Hyperlocal concentrating on

Because the challenge was region-specific, impressions have been concentrated inside Delhi NCR. This helped audiences join digital discovery with geographical actuality, which is essential in actual property, the place location visualisation strongly influences decision-making.

Twin redirection for seamless discovery

To take away the friction of unclear subsequent steps, the video creatives included two actionable pathways. One led viewers to the Hero Realty web site for in-depth challenge particulars, whereas the opposite provided a direct map hyperlink to the challenge workplace, simplifying offline visits and enhancing conversion probability.

All the time-on optimisation

By monitoring completion and engagement metrics in actual time, together with a Video Completion Charge of 70.55 p.c, the marketing campaign repeatedly optimised in the direction of probably the most receptive viewers clusters and premium stock.

What Stood Out?

The Hero Realty marketing campaign stood out as a result of it recognised an important reality. Actual property advertising and marketing is not only about exhibiting properties, it’s about easing complicated, emotionally weighted choices.

By way of a mix of AI-driven supply and contextually related storytelling, VDO.AI reworked passive video impressions into significant shopper interactions. Every viewer acquired a message aligned with their intent, location, and content material journey, making the expertise private fairly than generic.

The marketing campaign demonstrated that creativity and precision can work in tandem to affect lengthy and high-stakes buy choices.

Outcomes That Redefined Success

The marketing campaign delivered distinctive efficiency throughout key metrics:

• 9.8 million plus impressions
  
• 70.55 p.c Video Completion Charge, considerably above the business’s 55 p.c common
• 2 occasions greater CTR than benchmark OLV campaigns
  
• A marked rise in website visits and enhancements in lead high quality
  

These outcomes present how AI-powered OLV codecs can flip a consideration-heavy class like actual property right into a measurable digital success story.

Media Highlight

The marketing campaign additionally gathered media consideration, with main publications acknowledging its affect and digital innovation in the true property sector.

Development World

Recognised how Hero Realty used VDO.AI’s On-line Video expertise to ship high-impact digital storytelling and have interaction premium homebuyers throughout Delhi NCR.

Realty+

Highlighted the partnership for its clever and immersive OLV technique that helped Hero Realty attain aspirational, digital-first shoppers with relevance and precision.

Development Week

Centered on the marketing campaign’s potential to have interaction high-intent homebuyers utilizing VDO.AI’s superior OLV ecosystem, reflecting the rising significance of digital-first actual property promoting.

Silicon India

Praised the collaboration for redefining actual property advertising and marketing by way of AI-powered video experiences that related meaningfully with fashionable homebuyers.

These media footprints additional validated the marketing campaign’s effectiveness and showcased VDO.AI’s rising management in performance-led, precision-driven actual property storytelling.

The Staff Behind the Award-Successful Marketing campaign

• Karan Kumar, CMO , Hero Realty
• Mananpreet Kaur, Advertising Supervisor, Hero Realty
• Arjit Sachdeva, Co-Founder & CTO, VDO.AI
• Akshay Chaturvedi, CBO, VDO.AI
• Rahul Jain, AVP – Advert Gross sales, VDO.AI

Akshay Chaturvedi, Chief Enterprise Officer, VDO.AI, mentioned:

“Actual property advertising and marketing requires a special method, one which understands the emotional weight of homebuying choices. Our forte is to assist manufacturers transfer past conventional promoting to create genuine connections with audiences when they’re most receptive. The success with Hero Realty showcases how strategic video storytelling, powered by contextual precision, can drive real engagement and ship tangible outcomes for manufacturers navigating right this moment’s complicated digital panorama.”

The popularity from the Monetary Categorical reinforces VDO.AI’s management in AI-driven digital innovation and marks one other milestone in redefining how manufacturers talk with precision, creativity, and measurable affect.

Study extra in regards to the award-winning marketing campaign right here.

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