Ferrero is levelling-up its Christmas gifting sport with a model new deal with for world travellers.
The ‘Celebrations Start With A Golden Reward’ marketing campaign presents consumers a luxurious gift-wrapping expertise. Model Ambassadors at chosen airport areas will wrap Ferrero Rocher packing containers (Rocher 375g & 600g) utilizing sustainable and reusable material cloths, and every wrap is completed with a branded Ferrero Rocher allure and ribbon.
In step with Ferrero’s sturdy dedication to sustainability and accountable sourcing, the wrapping material has been designed for reuse.
By concentrating on worldwide and home journey, the Italian chocolate maker hopes to strengthen its model presence in key world markets, strengthening visibility and relevance throughout what it describes because the “most vital season for confectionery gifting”.
“Our ‘Celebrations Start With A Golden Reward’ marketing campaign invitations travellers to rediscover the enjoyment of considerate giving,” says Sergio Salvagno, common supervisor of Ferrero Journey Market. “This seasonal initiative elevates the gifting expertise, whereas reflecting our core values of sustainability, and responding to the rising demand for partaking and personalised experiences in journey retail.”
The way forward for festive gifting
Ferrero Journey Market’s “Celebrations Start With A Golden Reward” marketing campaign is greater than a seasonal promotion, it’s a press release about the way forward for journey retail. By combining premium gifting, sustainability, and personalisation, it’s tapping into key shopper traits that matter most – significant experiences, eco-conscious decisions, and emotional connection.
As journey rebounds and gifting stays central to festive traditions, initiatives like this set a brand new benchmark for the way manufacturers can elevate worth past the product itself.
