Heading into the largest buying season of the 12 months, count on wearable tech to be a high reward merchandise.
It’s shortly changing into a glutted area. Simply this 12 months, Meta launched AI glasses with Ray-Ban, Whoop rolled out two new wearable units, and Oura launched a ceramic good ring.
These firms face a steep upward climb as Apple, Samsung, and Google have a stranglehold available on the market in terms of model notion and model momentum, in response to new information from Avasta. Avasta surveys customers to gauge model sentiment for merchandise individuals are in-market to purchase.
Avasta’s information tracks a metric known as model momentum—how probably customers are to purchase from a model and whether or not it’ll stay related to them sooner or later.
