As 2026 approaches, your POS software program is your most useful asset. By analysing historic knowledge, you’ll be able to predict precisely which diary codecs will promote, stopping pricey stock-outs. Do not guess, use your knowledge. [Learn how to run the Best Sales Report for forecasting here].
Prominently Show Diaries In-Retailer
Place diaries the place individuals can see them, make sure that so as to add signage and posters noting your inventory diaries; do not assume they know—point out them whereas serving different consumers. Be sure that clients simply spot your diary choice by putting it in a primary spot. Prepare them attractively. I counsel pyramid stacking for hardcover diaries on tables to create top, and place ‘impulse’ objects like gel pens in bins instantly subsequent to them. I additionally counsel highlighting your high sellers. Folks will gravitate to those if you happen to level them out.
Promote Associated Merchandise Like Planners
Increase gross sales past normal diaries with these scorching classes:
- Journey Planners: Assist plan dream journeys with journals—pair together with your reward traces.
- Well being and Health Planners: Many individuals at the moment are utilizing wellness journals
- Work Planners: Appeal to professionals with workflow instruments; show beside good pens, highlighters, and notepads.
Dealing with Widespread Buyer Questions
Your workforce should obtain temporary coaching that positions your store because the “knowledgeable” hub.
Equip your workforce with these solutions to shut extra gross sales on the ground:
Q: Will my fountain pen bleed by means of this paper?
A: “That could be a widespread concern with the current modifications to the cheaper paper that the diary corporations are utilizing. Be sure you can present these clients diaries that use 100GSM paper, which is thick sufficient to forestall ghosting, even with wetter inks.
Q: Do you have got any vertical layouts for time-blocking?
A: Be sure you have them, and you’ll present them. Most individuals use ones with 30-minute increments.
Q: Are Australian public holidays and college phrases marked?
A: Many worldwide manufacturers miss our native dates. Be sure you have an Australian-designed calendar that features state-specific public holidays and 2026 faculty time period dates.
Q: Is A5 or B6 higher for carrying in purses?
A: “A5 is the traditional normal if you happen to largely depart it in your desk. Nonetheless, for carrying in a purse, B6 is trending, as its dimension is compact sufficient to carry gentle objects however extensive sufficient to jot down comfortably.
Q: Can I get a format that has a weekly view on one facet and a notes web page on the opposite?
A: These have a ‘Weekly Pocket book’ format. It’s extremely widespread proper now as a result of it separates your inflexible appointments (on the left) out of your versatile to-do lists (on the correct).
Q: Why are there so many undated planners this 12 months?
A: We’re seeing a large shift towards ‘guilt-free’ planning. Undated planners are good as a result of if you happen to go on vacation or skip a busy week, you do not waste pages. You possibly can choose it proper again up with out seeing empty dates staring you within the face.
Get Organised for Success
Organise a profitable diary marketing campaign through the use of POS tendencies, displaying prominently, speaking to clients, and stocking 2026 tendencies like all-in-one way of life planners. This leverages peak sea
Written by:
Bernard Zimmermann is the founding director of POS Options, a number one point-of-sale system firm with 45 years of trade expertise, now retired and in search of new alternatives. He consults with numerous organisations, from small companies to massive retailers and authorities establishments. Bernard is obsessed with serving to corporations optimise their operations by means of modern POS know-how and enabling seamless buyer experiences by means of efficient software program options.
